Category: Emma Mccabe

  • What is content creation in social media?

    What is content creation in social media?

    by Emma McCabe on July 19, 2021 Over the years, social media has evolved into an unchartered, innovative technology that is used by more than 55% of the world’s population as of 2021. Its influence on and opportunities for the marketing industry are unparalleled, so if you haven’t considered social media content creation for your business, well, uh-oh. 73% of…

  • How to write a good About Us page (plus template)

    How to write a good About Us page (plus template)

    by Emma McCabe Share your brand story with your customers and set yourself apart from the competition… An About Us page is a common feature of a company website, regardless of the industry you’re in. However, many businesses treat this page as an obligation and don’t capitalise on the opportunities it offers. A good About…