Category: Cat Huntington

  • 8 reasons why corporate blogging is so important

    8 reasons why corporate blogging is so important

    by Cat Huntington For most business owners, blogging can seem like such a headache. You have to plan your content, decide on a style and tone of voice, write your posts and then ensure they are consistently posted and shared. All of this takes time and energy, which you may think would be better spent…

  • How does content marketing generate leads?

    How does content marketing generate leads?

    by Cat Huntington Unless you’ve been living under a rock for the past few years, you will have heard the hype surrounding content marketing. What might be less clear, however, is why exactly you need to be doing it. As with most forms of marketing, measuring the ROI on campaigns can be tricky, which makes it tough…