Category: Alice Hiley

  • Content writing for agencies – What are the options?

    Content writing for agencies – What are the options?

    by Alice Hiley As a content writing agency, you have a huge range of options for sourcing your copy. You can use in-house staff, outsource to content agencies or engage freelance writers. According to Hubspot’s marketing statistic roundup, 70% of marketers are actively investing in content marketing, so more and more businesses are looking for content writing services. As…

  • What is the difference between copywriting vs content marketing?

    What is the difference between copywriting vs content marketing?

    by Alice Hiley Whether you’re a startup looking to create a content strategy or a writer hoping to launch a copywriting career, you’ll need to know the difference between copywriting vs content marketing. What do the two have in common, and what are the best approaches to each? In this article, we define the two…

  • The best copywriting books for beginners

    The best copywriting books for beginners

    by Alice Hiley So, you want to start copywriting. Whether it’s going to be your full-time career, a part-time gig to earn you a side income, or you want to learn the craft to promote your business, you can’t do it without help. Rather than jumping straight in, it’s best to read up on the…

  • How can you start a blog for free?

    How can you start a blog for free?

    by  Alice Hiley | 6 min read Whether you’re a business owner who’s learnt about the limitless benefits of blogging, a freelancer who wants to make a career out of writing or just someone with a hobby you want to shout about from the rooftops, creating a blog is the perfect way to get your ideas…

  • How to write effective Facebook Ad copy

    How to write effective Facebook Ad copy

    by Rachel Hyland Get your products in front of the right people with targeted Facebook Ads. Facebook Ads are a great way to reach your target audience for a product or service and can even improve conversion rates. Since ads on this platform can be highly targeted according to a specific location, age group, income…

  • How soon can you make money blogging?

    How soon can you make money blogging?

    by Alice Hiley If you’re a naturally gifted writer, blogging might seem like an obvious career path. But how easy really is it to make a living from blogging? And what about if you run a business? You’ll likely have heard plenty of people lauding the benefits of posting blogs, but how long will it be…