The following examines our service, in comparison with several of our competitors:
Textbroker
Textbroker is a US service which, like Copify, charges per word. The site operates on a tiered pricing structure relating to the quality of the writing requested.
Prices range from $0.012 pw (£0.01) for ‘legible’ 2 star copy upto $0.067 pw (£0.04) for ‘professional’ copy. All jobs are also subject to a $0.30 (£0.20) transaction fee.
At Copify we have only 2 tiers of pricing: £0.03pw for ‘standard’ copy and £0.05pw for ‘professional.’
The key differences between ourselves and Textbroker are as follows:
With Copify, you specify a deadline for each job, whereas on Textbroker jobs are left open-ended. This means you have no way of knowing when your copy will be delivered.
At Copify, all of our writers are UK based and many have journalism qualifications and marketing experience. Textbroker’s writers are all ‘native english’ speakers from the US.
People Per Hour, Guru, Elance et al.
These sites operate as a marketplace where you can source copy from a community of freelancers. The sites are based on a bidding model, which allows you to post a job and then compare proposals from various different freelance writers who are interested in your job.
The difference between Copify and these sites is that we remove the hassle of reviewing bids and can return copy significantly faster. With Copify, you simply post a job and it will instantly be made available to a list of approved writers who you can be sure are of a good standard.
Freelance Copywriters
Instead of using Copify, you could use the services of a freelance copywriter, who will usually bill you per hour or per day, rather than per word. These rates can vary wildly, with the most experienced copywriters charging anything up to £500 per day.
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Hi
I’m a marketing director at a large company. I’m sorry, but I’ve used sites like this before, and the quality doesn’t even come close to the freelance copywriters we use. I would much rather pay the extra and get someone who is both capable and experienced.
You have to ask yourself, if the good freelance copywriters can earn more, why would they come to this site and earn so much less? Naturally, they wouldn’t. So who are the people we’d be paying (albeit less) money to? Clearly not professional copywriters. Nice idea, but really it’s just a case of offering a budget version of something.
Now if you had a database of professional copywriters, I’d be interested. Sadly, nobody seems to have managed that so far.
Hi Jason,
Thanks for commenting.
With regards to good copywriters earning more vs. using our site, consider the following:
- Our copywriters don’t have to prospect for work or have the hassle of billing clients and chasing up payments. Yes the amount they earn may be less than if they were to work with clients directly, but as someone who has worked as a freelance copywriter and fought for work and payment, let me tell you that our site is a very attractive proposition for 200 (and counting) copywriters
- The days of copywriters billing excessive hourly and daily rates are over. The market has changed significantly to the point where what we charge/pay is representative of market conditions. We are in a recession after all.
We do have a database of professional copywriters, you can read a biography and see the feedback given by our existing clients on their profile pages, linked from http://www.copify.com/copywriters
Here you will find:
NCTJ trained journalists
Marketing & PR professionals
Agency staffers
Oxbridge graduates
Ironically, a lot of our writers are better qualified than our detractors.
If you want to make a fair and reasoned judgement about the quality of our writers, drop me an email and we’ll give you some free credit to try them out.
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martin@copify.com