Phillip Sheldrake – Future SEO Vistas – the Semantic Web and the Internet of Things
A quick summary of Philip Sheldrake‘s talk at Brighton SEO.
Philip opened with his take on “Web 3.0″ (he has a ™ pending!) aka The Semantic Web.
In parts, quite a technical talk touching on this huge subject. A brief summary of “linked data” was given:
“In computing, linked data describes a method of publishing structured data so that it can be interlinked and become more useful. It builds upon standard Web technologies such as HTTP and URIs, but rather than using them to serve web pages for human readers, it extends them to share information in a way that can be read automatically by computers. This enables data from different sources to be connected and queried”
The basic premise being that individual resources can be linked, based upon which other resources they “know” about.
When we work with millions of URLs (resources) we can build up the “big picture” of how all this data is interlinked.
To what degree do search engines base their results on this concept?
Linked data gives us a good insight in to how huge data sets (i.e. millions of websites) can be linked, how they interact, and the relations between each can be shown in a clearer way.
A graphical representation of a linked data set can be shown (similar to above) great for us humans, but also on a machine level the relations are easier for computers to understand.
A great video on the subject here: