What is SEO copywriting? Copify blog

What is SEO copywriting?

Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from your SERP?

In fact, just what is SEO copywriting anyway?

Well, fear no more: we provide the ultimate introduction to SEO copywriting.

In a nutshell: SEO copywriting definition

SEO is the means of helping a website appear as high up as possible in the search engine results page (otherwise known as SERP), whether that’s Google, Bing, Yahoo or any other.  There are a number of web design and development factors which influence this. However, SEO copywriting involves weaving keywords and phrases that your target audience would use to find you into your website’s content.

SEO copywriting fits into the larger field of search engine optimisation which utilises a range of tactics, including link building, mobile optimisation, load speeds, and content strategy techniques to ensure your site is device and user-friendly, promotes unique and insightful content and provides essential details.

Take a look at this great SEO explainer video from Start Copywriting:

(Courtesy of YouTube/Start Copywriting)

Why is SEO important?

Whether you’re an ecommerce site or an online magazine, SEO is a pretty important piece of digital marketing you should be conducting.

Here’s why: “most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages. If your business is selling products or services over the internet, you want your website to be listed before your competitor’s websites.” (The Balance)

One benefit of SEO is that in and of itself it’s free. Unfortunately, it’s also time consuming. You’ll either need to have a member of your team looking after your SEO, which includes optimising your web and blog content, or you’ll need to hire a freelancer content marketer or outsource your content marketing to an agency. That means there will be an unavoidable cost to you in the long run.

It also doesn’t work over night and can take months to be effective. According to Josh Steimle, “many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months. At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them.”

Where should I include SEO?

There are a few places you should aim to use SEO. Here are some:

  • Header title/page title
  • Subheadings
  • URL address for that specific page
  • Meta description
  • Alt text on images
  • Content body of your landing pages, product descriptions & blog posts

If you publish content through a platform like WordPress, you will find there are plenty of tools to help you optimise your content. Yoast is one such plugin which operates like a traffic-light system from red to green, telling you when you’ve included your focus keyword in enough places.

What is SEO copywriting? Copify blog
Danard Vincente (Flickr)

However, we recommend not going OTT. So long as you get your keyword into your content at least once and in the meta descriptions/URL/heading, you should be covered.

What makes good SEO copywriting?

You shouldn’t be able to tell the difference between good copywriting and good SEO copywriting. That’s because both should be error-free, benefits-led and appeal to the audience. The only difference is that SEO content is optimised with the use of keywords – but this should read natural, not stuffed and artificial.

According to The Balance, “Current search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and that the content is not ‘thin’ or low-quality. High-quality content is original, authoritative, factual, grammatically correct, and engaging to users.”

We’ve also mentioned that SEO copywriting goes hand in hand with quality link building with reputable sites. WordStream says that, when it comes to getting SEO, “The most important concept to understand is that, as Google says, you’re more likely to have your content rank higher for keywords you’re targeting if you can get external websites to link to you.”

Therefore, your wider content strategy needs to think about interacting with other influencers on the net and through social media, whether through networking or guest blogging.

You can also use a PPC (pay-per-click) strategy to complement your organic (non-paid-for) SEO, which means you feature an ad to a specific keyword on search engines and pay a fee each time it’s clicked. This enables you to rank on the first page of a set of results easily but is quite costly and is only effective for as long as the ad is there. Therefore, it doesn’t have the same longevity as organic SEO that is incorporated throughout your online presence.

Examples of bad SEO

The Balance notes how “Search engine optimization has evolved greatly over the years. In the early days of SEO web designers would ‘stuff’ keywords into web page keyword meta tags to improve search engine rankings”.

 

What is SEO copywriting? Copify blog
Jerry Bunkers (Flickr)

 

Thankfully, smart copywriters and business owners know how to stay ahead of the Google curve and are aware that keyword stuffing just won’t make the grade. In fact, you’re more likely to be penalised with a lower ranking or being blacklisted altogether.

What’s more, “Poorly edited articles with spelling and grammatical errors will be demoted by search engines.” And you’ll want to avoid simply buying links to back up your SEO – these are usually offered in return for payment but can come from poor-quality, spammy sites which only devalues your rating. Find out what other SEO ‘sins’ to avoid from Smart Blogger.

How do I know what keywords to use?

Starting broad, your keywords will be related to your USPs, industry field, service/product, and location. You’ll need to conduct research to see the kinds of things your customers are searching for. However, there are a number of great SEO keyword tools available to use. To get you started, here are some of the best free ones:

Short-tail vs long-tail keywords?

SEO Pressor defines short-tail keywords as comprising three words and under (e.g. ‘content creation’). By contrast, long-tail keywords are over three words (e.g. ‘SEO content creation agency). The difference? “As keywords get longer, search volume becomes lower. However, all other metrics such as conversion rates go in favor of long tail keywords.”

What is SEO copywriting? Copify blog
Traffic & Conversion Rate by Keyword Length: SEO Pressor

That’s because long-tail keywords are more specific, so you’re more likely to strike gold in the form of being matched with a customer who is looking for exactly what you have to sell. They’re particularly useful as you narrow down the focus of your website.

While a short-tail keyword is great for driving lots of traffic, it can also see a higher bounce rate, lower conversion rate, and make it less likely you’ll score a place on the first page since you’ll face stiffer competition. However, these ‘head terms’ are good for category pages. On the other hand, long-tail keywords would be better used for individual product pages to better describe what you stock/offer.

Long-tail keywords are increasingly being recommended for use by the likes of Yoast and WordStream since they’re more focused and because they’re more likely to be successful when using voice search – a popular method in the age of voice assist devices.

How can you track your SEO copywriting?

You can track the success of your SEO efforts through the usual content analytics routes. A great starting point is Google Analytics, which provides comprehensive data, including which search terms are most used. The multi-channel report also helps you to compare organic SEO and PPC to check they’re working together.

Learn how to write SEO copy

Considering taking up the challenge of writing your own SEO content? There are some great tools to help you. Medium has an easy to comprehend SEO tutorial for beginners, or there’s a more in-depth tutorial at Hobo. You can even get a handy 4-step SEO checklist from Entrepreneur to help you optimise your website.

If you’re looking to send your staff on an intensive course, or want to learn SEO from a pro, consider signing up for an online course, such as that from Success Works.

Get SEO copy

Want to get SEO content for your website or blog the easy, cost-effective way? Just create a brief with Copify and get access to thousands of copywriters.

 

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How to become a freelance writer - Copify blog

How to become a freelance writer

You may have carried a notebook around with you for years, mentally rewrite others’ articles while you’re scouring the internet, and even have a running top-ten list of advertising jingles in your head. That’s all well and good, but if you’ve set your sights on writing for a living, you need to know how to become a freelance writer.

Freelancing is becoming increasingly popular, with 790,000 freelance workers in the professional and technical services alone in Britain. That’s a field that includes writers, who are thought to benefit from 18% of the total online freelancing jobs.

Whatever you may have thought about the chances of becoming a freelance writer in the past, the truth is that the internet has broken down a lot of the old barriers such as geography and education. That means you can be writing from the UK while your client is on the other side of the world. Or you may decide to become a freelance writer in later life, after a career break, or despite having studied something completely different.

Let’s take a look at how you can begin your dream writing career.

Decide what you want to write

The first step to becoming a freelance writer is knowing what kind of writing you want to do. There are several forms of freelance writer:
• Copywriter/web content writer
• Blogger
• Article/features writer
• News writer/journalist

How to become a freelance writer - Copify blog
Thomas Leuthard (2008-2017) (Flickr)

It can help to define your voice if you have a particular specialist area: perhaps related to your degree studies, a line of work you’re familiar with, or a specific interest or hobby. This will help you narrow down lines of work and potentially secure yourself better rates of pay. However, it is by no means a necessity.

Set a goal

Key to being a successful freelance writer is knowing what you want to achieve. Being as specific as possible helps you visualise, work towards and realise that dream. However, keep it realistic. Start by making a list of publications you’d like to write for and set progressive targets for each quarter.

Get writing

This is something you should be doing from scratch. Practice makes perfect as the old saying goes, and the more you write the more convincing your voice will be.

Make sure you have a blog and update it frequently. Jayson DeMers suggests “if blogging is a core part of your strategy, you should be publishing a new post at least once or twice a week, but more often if your industry, competition, or goals pressure you to do so.”

Set a schedule so that you don’t find excuses not to write. If you update this every few months and make a concerted effort to write one months’ worth of posts in one weekend, it’ll be more manageable and you will be less likely to quit.

Danielle Corcione writes in The Write Life about how she uses Trello to manage her writing goals, jobs and pitches. HubSpot also has advice on how to plan your content marketing, but a simple Excel spreadsheet can do the trick just as well for organising your editorial calendar.

Set up a website

It doesn’t have to be all-singing, all-dancing, but having a web presence is crucial to marketing yourself as a professional that clients should take seriously. You need a contact page, an about page, a testimonials page and, of course, your blog.

You can get started on WordPress or Wix for free, though you will look much more professional to clients if you shell out for a personalised domain and email address. Make sure you have your social media profiles linked to your website as well as sharing buttons on all your pages and content.

Familiarising yourself with SEO isn’t just a good way of getting found online, it’ll also help you in your freelance writing career, especially if you go into copywriting.

Keep a swipe file

Excellent grammar and a natural flair for writing in a compelling way are key attributes to become a successful freelance. If you’re still unsure how you’d approach a job, keep a swipe file.

How to become a freelance writer - Copify blog
Jon S (Flickr)

Enchanting Marketing defines a swipe file as “a collection of writing examples. These examples can be anything from headlines to blog post openings, and from sales emails to landing pages. Pro writers use swipe files to inspire their content and improve their skills.”

Keep your eyes and ears open to any content that elicits a response from you (whether good or bad) and be sure to file it away for future reference. If you’re still wondering what to do with it, Copyblogger has some excellent tips on how to use a swipe file effectively.

Take a course

Whether it’s a journalism course at your local college or university, or an online introduction to blogging – a writing course can give you the basics you need to complement your writing talent and potentially even become accredited (in the case of journalism) in whatever area you wish to become a freelance writer.

We’ve blogged before about studying a copywriting course as a great way to give you direction, insight and experience, as well as hone your writing skills. You’ll get into the habit of writing regularly, will pick up tips and techniques, learn where to find clients, plus when you pass you’ll get a diploma to put on your CV.

There’s plenty of free content online too to help you master the art of writing, including Copywriting 101 from Copyblogger and a short but sweet course from CopywriteMatters.

Get some experience

Experience is the foundation on which you will you build your freelance writing career. A copywriting course can give you a good introduction to writing different kinds of copy, but you won’t know how effective your words are until you put them in front of a real paying client (and their audience).

How to become a freelance writer - Copify blog
James Baker (https://bestreviewsbase.com/)

Getting experience can come in many different forms. First and foremost your blog will prove your skills at blogging in general, but here are some other ways to get real, tangible writing experience:
• Sign up to jobs boards
• Scan employment sites and social media for project work and job vacancies
• Join a content marketing agency
• Pitch work and guest posts to established titles (newspapers/magazines, websites, other industry blogs)
• Approach local or niche-interest community groups and businesses to see if they could do with regular blog posts, editorial/newsletter/magazine articles or need their web content rewriting.

Learn how to pitch

When you pitch ideas you need to make sure you get your point across in as professional, succinct and engaging a way as possible. Each publication may offer its own guidance on pitching, so always check the website first. The Write Life has tips on pitching for long-form journalism and copywriting.

You’ll need to pay attention to the style of content they produce and make sure your pitch is in line with this. As a rough guide, your pitch should contain:
• An engaging headline
• A question which your article seeks to answer (and some idea of what you expect to uncover)
• Why this is important
• Prospective sources

Be open to communication

Whether you’re connecting with potential clients through social media, online forums, in person at local business networking events or you receive inbound requests, be contactable. As a freelancer, you’ll need to show your prospective client you can make things easy for them. This could include Skype, telephone, email, a contact form on your website, and professional networking services like LinkedIn.

Create a portfolio

Even if you have no published works, it’s important to have an attractive and professional-looking portfolio with a link from your social media profiles and website. It’s the shop front to your freelancing business.

While you’re still waiting to get clients, write samples of different kinds of content to showcase your skills. When you have new work published, ensure you add it to your portfolio as soon as possible (if you’ve produced a piece of content for a client, you may need approval from them first). We have more advice in our post on how to create a killer copywriting portfolio.

Don’t neglect the practical aspects

When you embark on a freelancing career, you’re technically going self-employed. Therefore, there are some additional matters you’ll need to prepare for:
• Register for self-assessment with HMRC and keep records of your incomings and outgoings.
• Take out insurance should the worst happen.
• Be prepared to budget while you are building up your brand. Keep a log of your income and don’t overcommit. For a while, you may need to juggle freelancing with regular paid work but keep your spirits up and your goal in mind and it will be worth it in the end!

How to become a freelance writer - Copify blog
Pictures of Money (Flickr)

Become a freelance writer today

You can become a freelance writer in next to no time with Copify. Simply fill out an application and be on your way to accessing paid writing jobs from a range of clients. You’ll gain the writing experience and confidence you need to kick-start your freelance writing career and have a new world of flexibility and freedom doing what you love at your fingertips!

 

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What are the types of copywriting - Copify blog

What are the different types of copywriting?

If you’re skilled with words and looking to earn money from your writing, you might be considering becoming a copywriter but aren’t sure what it would entail.

Unlike journalism, copywriting involves creating any piece of text that is used to promote a product or service. It is typically found in advertising but can have less obvious forms such as informative guides.

Where does copywriting appear?

Copy appears anywhere there’s an audience:

• Online (web content, pop-ups, banners, social media, emails)
• In print (in papers & magazines, leaflets & brochures)
• In physical advertising spaces (billboards, poster sites, public transport)
• Everywhere else! (radio, TV)

It can be created by copywriters working in a variety of places:

• Marketing departments within companies and organisations
• Marketing agencies
• Freelance

The different types of copywriting

Not all copywriters write all kinds of copy. In fact, many new copywriters start broad before finding what kind of content they excel at and building a whole career around it. Here are just some of the kinds of copywriting that exist:

Sales

Perhaps the most obvious kind of copywriting, sales copy makes up the bulk of information on the web. It includes:

• Text on adverts
• Advertorials online or in magazines
• Product descriptions and category descriptions

What are the types of copywriting? Copify blog
Perzon SEO (perzonseo.com)

Copywriters producing sales content need to be able to showcase a range of skills. These include an ability to tap into an audience’s subconscious, understanding what will appeal to them, and to write creatively and persuasively. However, it also requires the ability to synthesise a lot of information into a handy and easy-to-digest package. Sales writers need to research the nitty gritty details of a subject but only draw out the most important benefits and features. It’s also important sales writers have excellent grammar since errors can make a company seem unreliable.

Better Than Success has some excellent advice for success in this field: “you need to master the art of writing sales copy without sounding salesy. The best way to do this is to just tell the truth about your product. What problems does your product or services solve and how does it add value to your target audience?”

SEO

Every business that wants to do well online needs to incorporate search engine optimisation (SEO). This is the strategic use of keywords or search terms that will help them get found through Google (or other search engines’) results pages. Therefore, SEO is only found in online content such as:

• Web content
• Product descriptions

Strategic thinking is critical. Can you get into the mind of a company’s typical customer and think like they do? Do you know what search terms a certain audience will use to find the product they are looking for?

When you’re writing a piece of SEO content, you still need to be able to employ creativity and insight, which means you’ll need to have strong research skills. However, your focus is also on ensuring the right terms are in there, which is a balancing act. No one wants to read a piece of content which is blatantly stuffed with keywords. And neither does Google.

Web content

Web content is the meat of the internet, but great content is that which inspires, informs, engages, and ultimately converts. You’ll find it in:

• Blog posts
• Articles
• Social media

To write great content, you’ll need to be able to tell a story through products or around your key service/offering. This brings together elements of sales writing, technical writing, creative writing and SEO.

To be clear, writing for blogs, online magazines and even social media isn’t about the product, it’s about building relationships with your potential and established audience. Therefore, it’s generally recommended that the best way is to give readers something insightful, useful and interesting. This encourages readers to return and facilitates sharing because they know they’re not constantly being bombarded with promotional content.

What are the types of copywriting? Copify blog
Mike MacKenzie (Flickr)

Insightful content could be ‘how-tos’ and tutorials, engaging articles and tips, research/news-led content, infographics and videos. Generally, the more digestible and easy to understand the better, and sentences should be non-complex and register low on the Flesch Kincaid scale.

Of course, great content, along with other content marketing techniques, will mean that consumers do return – so the result is a win-win: the consumer is given interesting and engaging content and the business is rewarded with a stronger and more loyal audience.

Technical

There is another less sales-oriented aspect to copywriting, and that is technical. While the intention is still to produce content that promotes company findings or the best use of a product, it is very distinct from sales copy. It is found in:

• White papers
• In-depth industry guides

Technical writing may often necessitate in-depth knowledge of a subject, or at least a willingness to put in a lot of research. It could cover various specialist topic areas such as science and environment, health, marketing, finance, politics and government.

In the words of Radix Communications: “The technical writer is a rare and valuable species: a hybrid of techie and writer, they not only know which bit plugs into what (and why you really don’t want to plug that bit in there), but they can explain it clearly and simply to the end-user.”

Excellent grammar is a must, as is an ability to relay facts and reference these appropriately, stick to the main points/argument of the piece, as well as ensure your content is comprehensive yet widely understood. Many companies and organisations commission white papers to make findings or research widely accessible, or industry guides to help consumers of specialist products.

Creative

Creative content is what we’re most familiar with in terms of advertising. It’s largely used in:

• Jingles and commercials

Hand in hand with advertising copy, adverts you hear on the radio or see on TV are often creative. You might not actually do all that much writing, but you’ll understand buyer psychology and be able to think fast and come up with slogans and turns of phrase that have the capacity to become cultural references.

PR

Public relations covers anything that represents a business or organisation to the public and can fall under marketing or communications departments. Content produced for PR includes:

• Press releases
• Statements

Esther Vargas (Flickr)

The emphasis in PR content is to portray a company in the best light possible. This might be through writing and issuing a press release to raise awareness of a new product or service in the hopes it will be picked up by the press, or to attempt damage control after negative publicity. As events can change quickly in the life of business, PR writers need to have a cool head and be able to write in a neutral, journalistic tone of voice. Getting across the details is crucial while finely balancing this with maintaining and promoting a positive image for the company.

Defining purpose

This isn’t a definitive guide to the types of copywriting. In fact, content strategist Fiona McEachran defines types of copywriting in much more simple terms: lead generation copy; order generation copy; and engagement copy. What’s more, as technology evolves and new markets emerge, so too will new forms of copywriting.

But, lurking behind every piece of copy? A purpose. Understanding that and going about communicating it in the most effective, customer-friendly way possible is the key to writing great copy.

Learn how to write different types of copywriting

If you’re just starting out as a copywriter but dream of making it a successful career path, you need to build up your strengths in writing for a range of types of content and avenues. While landing your first copywriting job can be difficult, you can volunteer your services to local organisations or businesses to build up your portfolio, or you can get paid to write different types of copywriting at Copify.

 

Image credit: Silke Remmery, ‘Newspaper’

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5 of the best copywriting certificate programs - Copify

5 of the best copywriting certificate programs

So you want to be a copywriter. You dream of writing the next big slogan that will stand the test of time. Or perhaps you’re convinced you’re a well of untapped creative talent?

While it’s great to have aspirations, do you have experience? Without many published words to your name, it can be difficult to pique the interest of many a hiring manager. That’s where a copywriting certification can help add backbone to your passion and skill for writing.

Do I need to take a copywriting certificate program?

The great news is that consulting firm McKinsey recently cited content creation as one of the most in-demand skills. In fact, the report suggests that demand for digital marketing professionals such as copywriters is actually outstripping supply. That means now is a great time to get into copywriting.

However, when searching for a freelance writer, those just starting out soon discover it’s hard to get noticed. That’s because there are already plenty of established freelance content writers out there, and once a client finds one they’re happy with, they often choose to stick with them.

At the same time as there are always new copywriters, however, there are always new businesses being created who need fresh, inspired and well-written content. The reality is you need to build up your portfolio and your profile in order to sustain a living salary from copywriting. But you also need to know how and where to look for clients. A copywriting course can help with all these aspects of freelancing and give your application the edge, should you choose to apply for in-house writing positions.

What will I learn on a copywriting program?

A copywriting program will introduce you to a range of aspects of content creation, including:

  • Web content
  • Blogging
  • Ad content
  • Advertorials
  • Press releases
  • Writing headlines
  • Brochure and flyer content
  • Social media content

 

5 of the best copywriting certificate programs
Esther Vargas (Flickr)

You’ll also learn industry specifics such as:

  • Copywriting and publishing terminology
  • Legal aspects
  • How to establish a freelance copywriting career

The best copywriting certificate programs

If you’ve decided you want to bolster your passion for writing with a qualification, we’ve reviewed some of the best online copywriting certification programs. This is what we found:

1. Blackford Centre for Copywriting

This comprehensive accredited course from the Blackford Centre for Copywriting is one of the most renowned online copywriting certificate programs. Containing 21 modules, you’ll study everything from writing copy for the web, pamphlets, and brochures to writing content for social media and newsletters, as well as press releases. You’ll also gain insight into the technical side of being a copywriter, such as how to manage your finances, find online and offline clients, and set up your website. It’s flexible too, so you can complete it in your own time.

The great thing about this program is that it is kept up to date, helping copywriting students get to grips with the rising influence of Google and SEO, including a module on writing pay-per-click ads that convert. The end of each module will feature either an optional, self-assessed or tutor-market assignment to keep your progress on track. Learning materials are vast and comprise written text, 6 hours of videos, free books and a host of other support and guidance.

There’s also the option to lower the cost of the course by choosing an online-only version as opposed to receiving printed materials. Blackford promises you to earn the cost of your course within 90 days of completing or you’re entitled to your money back. (If you’re wondering about the catch, you would have to return all materials and give up your certification.)

Cost: £698/$1166 (£578/$1046 online only materials)*

2. American Writers & Artists Inc

Billing itself as ‘The world’s most popular copywriting course’, it’s hard to turn down the titular promise of the AWAI’s ‘Accelerated Program for Six-Figure Copywriting’ course. This course aims to teach you the trade secrets of writing lucrative copy, particularly the art of crafting persuasive ad letters, and will help you establish yourself as a practicing copywriter.

You’ll build up a portfolio throughout the course and your work will be assessed by the program’s Board of Copy Advisors, comprising some of the most influential and successful content marketers in the US. In fact, this is often known as the Michael Masterson copywriting course since the hugely successful and talented copywriter is one of its principal authors.

Another interesting aspect of the AWAI program is that each year every writer on the program can take the ‘$10,000 challenge’ to win a contract worth $10,000. It also comes with a 100% money-back guarantee if you change your mind.

Cost: $497*

3. The Writer’s Bureau

If you’re brand-new to copywriting, this copywriting course from The Writer’s Bureau is a good introduction. You’ll learn in your own time from home, like the other online courses, and you’ll also benefit from a 15-day free trial. That means if this course isn’t for you, there’s no obligation to buy.

Expect to gain the opportunity to write all kinds of content, from writing sales letters to advertisement copy for radio, TV, online and print, as well as PR copy. You’ll get your assignments marked by a personal tutor and will even be entitled to a refund if you don’t get your grade within a fixed time.

Cost: Contact The Writer’s Bureau for details

4. Success Works

If you work as a copywriter and wish to up your game with a focus on B2B and/or SEO content, Success Works could be for you. Begun over 17 years ago, Success Works was the original agency to specialize in SEO. They are also the founders of the first SEO Copywriting Certification program, established way back in 2010, and have since added the B2B SEO Copywriting Certification and Turn Content Into Cash programs to their offering.

The course is available online and is self-directed over three months, focusing on honing your skill writing for the web and social media. Modules look at keyword research, writing copy that converts, and measuring your success. Materials include videos, exercises, and workbooks as well as training calls with the founder and SEO experts twice each month.

What’s more, the course has endorsements from huge companies and organizations such as Marriott Hotels, AWAI, and Dow Jones, and according to their website, 96.6% of their graduates would recommend it to a friend.

Cost: SEO Copywriting Certification program $995/$390 per month (over three months)

5. Copyblogger Authority

Copyblogger was established in 2006 and is now known as Rainmaker. It’s a content marketing company offering free educational eBooks through the My Copyblogger section of their website. However, they also offer the Authority program for members, which is a great way to learn advanced content marketing from a professional company that uses its marketing techniques every day.

Authority is not a traditional study route and is more geared towards those who know the basics of copywriting and are perhaps already working in digital marketing or own a small business. It will help freelance copywriters looking to go pro, however, by providing the resources and insights to learn quality content marketing strategies.

There are tutorial sessions, Q&As, a forum and training events – plus, they regularly introduce new features for members to keep your skills fresh. While Copyblogger Authority is a membership program, for an additional cost you can become a Copyblogger Certified Content Marketer (for which coursework will be required). You can also take a 30-day trial with no obligation.

Cost: Membership $595 per year/$55 per month*

Is a copywriting certificate program worth it?

Most copywriting certificate programs incur a cost of some kind, whether that’s for the materials or the end exam/certificate. You must also factor in the costs to you in terms of the time taken to study the learning materials, complete assignments and practice your skill.

5 of the best copywriting certificate programs
Pictures of Money (Flickr)

Nevertheless, for many, it’s the ideal way to set them apart from other new copywriters who may have a passion for writing but lack the industry knowledge. Copywriting programs might also provide other perks, such as offering students and graduates writing opportunities, allowing access to a community of other copywriters and professionals, and granting discounts on learning materials or resources you might need, such as accounting software and web design packages to help you get started.

Many find a copywriting certificate program to be a great way to advance their skills, but others are happy to spend more time working their way up through offering discounted or free content and taking local or voluntary jobs to earn their stripes. Therefore, it’s up to you to weigh up whether a copywriting certificate would benefit your career.

Become a copywriter today

Whether you do or don’t choose to study a copywriting course, you’ll want to gain writing experience to help you establish a career in copywriting. Luckily, Copify can help you cut your teeth in a notoriously competitive industry. Find out how to become a copywriter the easy way today.

*Prices correct at time of publishing

 

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