best copywriter training courses

Get certified: Our guide to the best copywriter training courses

If you’re looking to become a copywriter or you would like to improve your existing skills, there are plenty of copywriting training courses now available both on and offline. Considering you’re likely to be investing a substantial amount of money in your training, you should take your time and ensure you select the right course for your goals.

Why should you complete a copywriter training course?

Although completing a copywriting course is not always essential, you may find the expertise shared by qualified professionals will provide you with valuable training and resources that you can refer back to throughout your career.

It doesn’t matter whether you are a complete novice or you already have some copywriting experience, understanding the basic and fundamental concepts is important for effective writing and successful copy. You wouldn’t drive a car without a licence (at least we hope not), so you shouldn’t write copy without the correct guidance and tools from some of the leading experts in the field. While there is no substitute for experience, a copywriter training programme can be really beneficial in other ways.

What will you learn from a copywriting course?

Although course content varies depending on the training programme and institute you choose, there are some fundamental elements that are covered in most courses. These include:

  • Understanding copywriting briefs
  • Structural and planning tools
  • Mastering tone of voice
  • Punctuation, grammar and spelling
  • Similes, metaphors, and clichés
  • Crafting winning headlines
  • Storytelling and creativity
  • Editing and proofreading

Here’s our selection of the best copywriter training courses available:

The Andy Maslen Copywriting Academy – Breakthrough Copywriting

Available online using 10 video seminars and a 300-page manual, the Breakthrough Copywriting course was created by Andy Maslen, who has written copy for clients including Prudential, The Economist, World Vision, and Christies. Andy is also the mastermind behind ‘Write to Sell, Persuasive Copywriting’ and three other copywriting books.

The 10 video seminars last around 26 minutes on average – 5.5 hours in total. As well as a bonus video, there are 33 practical exercises to do with model answers available on the Academy website.

Andy Maslen Breakthrough - best copywriter training courses

Course content includes everything from planning, headlines, briefs, and structuring to tone of voice, grammar, punctuation, editing, proofing and insider tips and tricks. Andy also says this course will explain the fundamentals of writing to persuade, influence and sell.

Price: £116.40

London College of Communication – Confident Copywriting

Confident Copywriting is perfect for beginners looking to develop a tone of voice and for those who would like to review, edit and improve their own writing skills. A six-week programme, Confident Copywriting will cover the basics of writing copy and will provide you with tips and tricks for coming up with new ideas.

The course will be taught over University of the Arts London’s online platform and each session will last between one and two hours. Homework assignments may be set and attendees will be expected to tackle briefs and take part in writing exercises.

By the end of the course, you should be able to write better and faster, answer a real-life brief with confidence, and boost the power of persuasion in your writing.

Price: £485

College of Media and Publishing – Copywriting Level 4 Diploma

Suitable for beginners and those who wish to refresh their existing skills, the Copywriting Level 4 Diploma teaches you how to present professional copy, conduct effective research and comply with any relevant codes of practice.

College of media and publishing - best copywriter training courses

This course is completely flexible, which means you can fit it around your lifestyle or other studies. The course tutor is Justine Holman, who will mentor and guide you through assignments. Justine has a wealth of experience and has written for many large publications, including The Express, Elle, Women’s Weekly and TV Times.

Price: £294.50

The Institute of Direct and Digital Marketing – Copywriting: an Introduction

IDM offer a vast range of copywriting courses, and each one aims to help you deliver copy that engages, attracts and prompts action from your audience. There are training programmes for digital, not-for-profit, social media, blogs, web and email copywriting, as well as a copywriting masterclass.

However, their Copywriting: an Introduction course offers hands-on practice and will ensure you understand the principles and theory behind responsive copywriting.

Note: this course is taught in Central London and is not available online.

Price: £549.00 – £599.00

Blackford Centre for Copywriting – Diploma in Copywriting

The Diploma in Copywriting is a quick start guide and provides training using 35 videos and 63,000 words of how-to text. There are also 11 assignments to complete which are marked by an experienced tutor. On top of this, there are 61 self-assessment exercises you can complete that’ll help you tackle each type and style of copywriting.

Blackford Inst for Copywriting - best copywriter training courses

The course is typically completed in five months, but you can do it as slowly or quickly as you like. The Diploma in Copywriting is also endorsed by the ABC Awards’ Quality Licence Scheme. This means it has faced an external quality check to guarantee quality is consistently met. This particular diploma has been benchmarked at the Level 4 Award.

Price: £580/$972

American Writers & Artists Inc. (AWAI) – The Accelerated Program for Six-Figure Copywriting

The Accelerated Program for Six-Figure Copywriting by AWAI was described by Copyblogger as a comprehensive course and a down-to-earth guide to professional copywriting. Also known as Michael Masterton’s course, Michael is one of the most successful copywriters ever and he’s the real reason everyone heads to AWAI for their training. But the course’s biggest selling point is how straightforward it is. Offering a step-by-step blueprint, it is unbelievably clear to follow and will provide you with a strong understanding of how the copywriting business works.

The AWAI course is great for those who don’t want to be restricted by a time limit. You can complete The Accelerated Program for Six-Figure Copywriting at your own pace. Some trainees complete the course in six weeks, while others take up to a year – it really is up to you.

Price: $497.00

What’s next after copywriter training?

If you decide to complete a copywriter training course, the next move would be to gain more experience in the field. With Copify you can access an array of paid copywriting jobs and you’ll gain the confidence you need to launch your new career.

Note: All prices are correct at the time of publishing.


Main image credit: Taylor Johnson
Image credits: Andy Maslen, College of Media and PublishingBlackford Centre

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The top 10 copywriting experts you need to follow

Anyone can write something great, given they have enough time. However, the ranks of people who can create something exceptional, and quickly, are a little thinner. Copywriters who can wake up each morning and produce copy over and over every single day are the elites.

The people who can pull this off are some of the best, and we’ve found a handful of them on Twitter. Whether you’re new to copywriting or you are looking to perfect your skills, following copywriting experts on social media can be a valuable resource.

Why should you follow copywriting experts?

Reading work by copywriters who are really great at what they do can benefit your own writing immensely. For example, if you’re struggling for inspiration or you would like to learn how to inject more personality into your copywriting, take look at how the professionals do it. While they’re all experts in the field, these copywriters have created their own unique styles by simply perfecting their 10 copywriting experts to follow

Take a look at our list of the top 10 copywriting experts you should be following right now:

Demian Farnworth (@demianfarnworth)

Considered one of the best web writers, Demian is well known for his ability to write concise, clear and compelling web copy. The former Chief Content Writer at Copyblogger, Demian also founded The Copybot, and has written for many notable clients, including Treehouse, Crazy Egg and Hubspot. Today, Demian is the Senior Writer for the Lutheran Church Extension Fund (LCEF), writing content that compels people into action and demands attention.

Joanna Wiebe (@copyhackers)

Joanna Wiebe simply ‘fell into copywriting’ and she believes copywriters are the best kept secret in the marketing and sales world. Having worked at Intuit and Conversion Rate Experts, Joanna is also the co-creator of Copy Hackers alongside Lance Jones. She’s been copywriting since 2004, and set up Copy Hackers to help people write more believable, persuasive and usable copy. She has a strong following on social media, and is particularly active on Twitter.

Brian Clark (@brianclark)

The mastermind behind Copyblogger, we couldn’t leave Brian Clark off this list. A writer, traveller, CEO and entrepreneur, Brian’s achievements are impressive. Brian began publishing online in 1998, and founded Copyblogger as a one-man blog back in 2006. Nowadays, Copyblogger is considered to be one of the most influential and powerful blogs in the world, and it made it to 8 figures in annual revenue through the power of its audience alone. Brian launched the site as a platform to share his thoughts and expertise on how to write more compelling content. Since then, Copyblogger has expanded to create services and software for content creators.

Amy Harrison (@HarrisonAmy)

Based in Brighton in the UK, Amy Harrison has been writing copy since 2008, utilising her screenwriting skills and transferring them to business marketing and storytelling. She coaches, consults, speaks and writes, and has a pretty impressive résumé. Amy believes content should sell the best story about a product or business, and her clients include Metro, SIPU, Creatubbles and LifesureGroup Specialist Insurance.10 copywriting experts to follow


A UK copywriting expert, Joe Coleman has over 15 years of experience. Going freelance in 2010, Joe says he can tackle most things from brand books to ad campaigns. His work has won over 30 creative awards, and his portfolio includes campaigns for Morrisons, the British Heart Foundation, The British Council and Yorkshire Water. His website is pretty clever too.

Henneke Duistermaat (@HennekeD)

Named as one of “50 Incredible Women in Marketing to Follow” by Search Engine Journal, as well as one of “11 Digital Marketers Who Are Innovating The Email Game” by AWeber, Henneke is well worth a follow. You won’t find another copywriter like Henneke – she’s engaging and has a rich writing style. She created Enchanting Marketing to provide both beginners and experienced business writers with courses, books, and free writing tips to help them find their voice and infuse their content with personality. Just check out her work on Forbes, Huff Post, HubSpot, Entrepreneur, unbounce and Shopify to see examples of her incredible writing.

Aaron Orendorff (@iconiContent)

‘Saving the world from bad content’, Aaron Orendorff is the founder of IconiContent, and a regular contributor at Lifehacker, Mashable, Entrepreneur, Business Insider, Fast Company and more. Forbes named Aaron as one of the “Top 25 Marketing Influencers” to watch, and he has proven time and time again he’s at the top of his game.

Jen Havice (@jenhavice)

A Twin Cities conversion copywriter, Jen specialises in creating content with personality. She also runs Make Mention, where she helps entrepreneurs and businesses craft better copy to improve the performance of their websites. Named as one of Search Engine Journal’s “100 Amazing Women Marketers to Follow on Twitter”, Jen’s portfolio includes PaperTrail, Calcworkshop, Examine Research Digest and All Clients.10 copywriting experts to follow

Laurence Blume (@freelancecopywr)

Considered to be one of the UK’s most experienced copywriters, Laurence Blume primarily writes for SMEs and entrepreneurs, but his large clients include Panasonic, Marks and Spencer, Unilever, Microsoft and Addison Lee. Laurence has been a professional copywriter since 1981, and over the last 16 years (the lifespan of he has written for over 700 clients. If you want to follow a copywriter with a wealth of experience and knowledge, Laurence is a great choice.

Gari Cruze (@garicruze)

Gari loves copywriting, and his portfolio reflects his skills and abilities. Able to write for different audiences, and incredibly creative when it comes to thinking up new ideas, Gari is certainly a copywriter to watch. You can follow him on Twitter or keep up to date with his latest adventures over on his blog and website.

Interested in becoming a copywriting expert?

If you’re a copywriter and you hope to one day join the ranks of the elites, make sure you’re gaining as much experience as possible. As author Stephen King states: “You become a writer simply by reading and writing. You learn best by reading a lot and writing a lot.” Sign up to Copify today to access a range of copywriting jobs.


Main image credit: Vinoth Chandar
Image credits: John Santerre, Twitter/Amy Harison, Twitter/Jen Havice

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7 of the best copywriter portfolio websites

7 of the best copywriter portfolio websites

If you’re a copywriter, you no doubt have a growing body of work. However, in this age of sharing everything online, your web presence could make or break your career. You may be used to sharing samples of your work with prospective clients, but if you usually send links or attach PDFs to your emails, you should consider changing to an online portfolio instead.

A web-based portfolio is a lot easier to share. It also makes you look professional and can introduce you to new clients when your name pops up in search engine results. Many portfolio websites and online templates offer basic features either for free or for a relatively small sum, so it’s pretty easy to get started if you just want to test the waters.

Here are seven of the best copywriter portfolio websites to consider:

1. Squarespace

If you are willing to pay a small fee and you would like more control over your portfolio’s design, Squarespace is an easy-to-use offering. Although it isn’t solely targeted at copywriters, it’s a great option if you wish to incorporate examples of graphics or adverts you’ve also worked on. They start you off with several templates to choose from, and you can go back and change/edit your template if you wish. With drag-and-drop management, free custom URLs, the ability to link to your social media accounts and lots of other features, you’re sure to find something to suit your needs.

Prices start from $12 a month and you can stop or upgrade your subscription whenever you like.

2. Carbonmade

Carbonmade is home to over 950,000 portfolios and has been helping copywriters and creatives make their portfolios since 2005. It offers a beautiful and easy way to showcase your work. There are seven themes to choose from, which may not seem like a lot initially, but each one is very different and there’s a great selection of layout customisation options. Each major portfolio type is also available – proving that sometimes more options don’t necessarily mean better ones.

Although you are able to upload a favicon and a custom logo, font and colour options are limited. Copywriters wanting complete control over design elements like this may not like these restrictions. However, the fonts and colours available are modern and fitting. Quite simply, Carbonmade have done the choosing for you, which allows you to focus on other elements instead.

7 of the best copywriter portfolio websites - Copify blog
Perzon SEO (

If you’re after a simple, easy-to-use portfolio then you can’t really go wrong with Carbonmade. However, if you’d prefer greater control over the design, you may want to explore alternative options.

Note: prices start from $6 a month. For unlimited project uploads (recommended for experienced professionals) and more personalisation options, you can expect to pay $18 per month.

3. Journo Portfolio

Customisation is at the core of Journo Portfolio, and according to their website, the company was “founded on the principle that a platform shouldn’t hold back what your portfolio looks like or can do.”

It certainly doesn’t disappoint on this front. It offers fully customisable themes, custom domain names and allows you to group your work across different pages and sections. One of the other standout features is that you can blog directly on to the site, enabling you to showcase your current and past work all on one platform.

Unlike Squarespace and Carbonmade, Journo Portfolio has a free account option. However, there are restrictions with the free account and you can’t use your own domain name unless you upgrade to a pro package ($7.99). For those starting out, Journo Portfolio is still a great option, so don’t let this put you off.

4. WordPress

While WordPress isn’t specifically tailored towards copywriter portfolios, the great thing about the content management platform is that you can do pretty much anything you want on it. The standard WordPress themes aren’t ideal for showcasing your portfolio, but there are plenty of free and paid themes you can download that feature everything you could wish for.

If you want creative control and lots of options, WordPress is a great choice. It’s so adaptable you could easily build your portfolio into something much bigger further down the line.

5. was created solely for writers back in 2011. It gives you an easy and quick way to show off as many pieces of work as you like. It’s a pretty simple offering, but it does allow you to add a short bio and your social media links. The idea is to make uploading your work as simple as possible, so customisation options are pretty limited. However, portfolios look modern and sleek and they are easy to navigate. Like Journo Portfolio, you can add PDFs, links or embed multimedia pieces.

7 of the best copywriter portfolio websites
Perzon SEO (

A free plan or ‘taster portfolio’ offers space for 10 clippings to get you started. From there, users can upgrade to premium ($5.99) or unbranded ($11.99) plans for more features and unlimited clippings. is one of the cheapest portfolio sites available and is a popular option among copywriters and journalists.

6. Pressfolios

Pressfolios is another portfolio site targeted solely at copywriters, bloggers, reporters and media professionals. It has two key features:

1. Easily showcase your work: Pressfolios is very user-friendly and is a great option if you aren’t technically inclined. The site allows you to upload a cover picture, a bio and an ‘about’ section.

2. Back up your work: Every single piece you upload is automatically made into a PDF version and saved to the cloud. This means if the original website goes down, your piece of copy doesn’t disappear.

You can trial Pressfolios for free for 14 days. However, it is one of the pricier portfolio sites available and plans start at $9.99 per month (250 pieces of work). The pro plan ($14.99) offers a lot more options, including unlimited copy and custom domain names.

7. Writerfolio

Writerfolio is a basic and no-frills platform. It requires very little tech knowledge – all you need to do is select a template and fill in the blanks. A complete site can be set up in a matter of minutes.

You can upload unlimited samples, customise your domain name and get personalised support. There are also a number of templates to choose from. Compared to the other websites, this is a pretty basic option. However, it’s not expensive and would be a great starting point for a copywriter with a small portfolio or budget. There isn’t a free version, but a monthly account costs just $4.

Ultimately, there is no one-size-fits-all approach to designing your portfolio. This is just a sample of the sites available online, so do your research and select a website that best showcases your body of work and is within your budget.

Want to know how to put together a portfolio? Get tips on how to create a killer copywriter portfolio.

Note: All prices are correct at the time of publishing.


Image credit: Perzon SEO ‘Girl checking Tumblr on her MacBook Pro’

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How to create a killer copywriter portfolio

As a copywriter, your portfolio is your shop window. A place you can highlight your talents and showcase your work, it’s important if you want people to see what you can do. However, many writers, whether they’re new to copywriting or not, panic when they hear the words ‘copywriter portfolio’. Although it doesn’t have to be a scary thought, collating a collection of your pieces and showcasing them for others to view and criticise can be daunting. But it’s essential if you are to prove your skills and impress your potential clients. That’s why we’re sharing our tips to make sure your copywriter portfolio stands out from the crowd for all the right reasons.

Choosing your portfolio pieces

The top myth when creating a portfolio is that you have to include everything you have ever written. However, this simply isn’t true. A strong copywriting portfolio emphasises quality over quantity. It should be focused, lean and represent your speciality or field.

Select your best work

When it comes to copywriters, there isn’t one person who doesn’t have a piece that is close to their heart. However, when it comes to designing your killer portfolio, think about your strongest pieces, the skills required to write them, and how well your copy fits the client’s brief or industry. It’s essential you push all nostalgia to the side; your favourite piece isn’t necessarily your best.

Tam Tran (Flickr)

If you find yourself torn between a couple of pieces, consider for each who the end client was, how big their audience (and influence) is, and whether you are able to assess the performance of that particular piece of work. Was it liked and shared? Did it generate a buzz or a discussion?

Be diverse

In terms of the copy you include, we advise you choose an array of pieces to showcase your skills and talents. However, don’t just select a range of subjects, be sure to include a variety of styles too. By this, we mean a selection of blogs, press releases, articles, product descriptions, eBooks or research papers, to name just a few options. Usually, the more diverse your portfolio is, the stronger it will be.

However, if you are hoping to specialise in a specific industry, or you have specialist knowledge of a particular sector, be sure to include examples that relate to the industry in question. It’s important the pieces you select reflect the work you are applying for.

How big should your copywriter portfolio be?

Typically, the number of pieces to include in your copywriting portfolio can vary, and it generally depends on your personal preference. You may feel it is better to keep it to 8-10 quality pieces, or you may prefer to provide more options (between 20 and 30). Remember, you can easily switch pieces out of your portfolio if you feel you have something stronger later on down the line. For job applications, you should stick to a maximum of five pieces. This gives the client a good idea of your skills as a writer without boring or overwhelming them.

Make sure your work is current

Ideally, you shouldn’t include any work in your portfolio that was written over two years ago. The top pieces in your portfolio need to be what people are most likely to read, which means they need to be current and relatable.

If you aren’t sure what to include, a top tip is to create a spreadsheet of your published pieces, making sure you include titles, publication dates and relevant links. Having this for your own personal record enables you to categorise and keep track of everything you’ve accomplished.

Do you need permission?

This is a tricky question to answer, and it isn’t something many people think they even need to consider when it comes to creating their portfolio. On one hand, it’s your work. However, once a project is signed off, the copyright for the work is transferred to the client.

To be certain, we advise asking the client’s permission to showcase the work in your portfolio. This way you’ll know for definite before you begin.

Get the presentation right

It may sound odd, but getting the presentation of your copywriting portfolio right matters too. It’s also important you have both an offline and online portfolio. According to entrepreneur and blogger Julia McCoy, online copywriters are in demand. Therefore, it’s likely that the majority of your copywriting work will be for online clients, so it makes sense to have samples available on your website. It also means you can easily send a link to a potential client who asks to see your portfolio.

Perzonseo Webbyra (

When it comes to your presentation folder, make sure everything’s represented neatly and clearly. Use quality paper and clear wallets to keep the pages clean and to stop them from ripping. In terms of your online portfolio, make sure it is simple to navigate and access. It’s also important that the font is easy to read and that the design highlights the copy, as opposed to any images or graphics. You need to remember you are being judged for your words, not the images you’ve chosen to include. Content creator Rachel Solomon recommends the top six online content writing portfolios, including Pressfolios, Contently and About.Me.

Some great examples of successful copywriter portfolios include those by Kathryn Slater and Gari Cruze.

Keep your biography short

When it comes to writing about ourselves, we are our own worst enemies. When it comes to your portfolio, the biography should summarise what you do and the skills you have. However, it’s important to keep your integrity. Don’t get over-personal, this is about your professional abilities. Instead of revealing your age, mention how many years you’ve been writing for. If you’ve had a successful copywriting career, summarise your accomplishments by focusing on the most impressive or relevant achievements. Equally important, ensure you include your current job title as well any links to your social media profiles that represent your professional brand. LinkedIn is a great example here, but your personal Facebook page may not be a great idea.

Fact: Bad spelling and grammar, as well as clichés, won’t impress. Don’t overload on buzz words and make sure you sound confident by avoiding self-deprecation.

New to copywriting?

If you are new to copywriting and you don’t have many pieces to showcase, creating some samples is a great starting point until you gain more experience.

Create your own brief and do the work as if you were being paid by a client. It could be anything from a blog post or pages for a website, just be sure to set yourself something you know you’ll be good at. When it comes to showing the piece of work in your portfolio, make it clear it is conceptual rather than a commission. Not only does this demonstrate great initiative, but it allows you to showcase your strengths.

One final tip

Don’t shy away from creating a killer copywriter portfolio for the fear of being judged, it’s the perfect opportunity to showcase your abilities. Although one person may not like your work, there are bound to be many more that do. There’s just one final point to remember: don’t reveal your entire collection. Keeping clients intrigued by what else you can or have achieved can go a long way.


Image credit: Perzonseo Webbyra, ‘Businessman standing in his office’

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