what does a freelance copywriter do Copify

What does a freelance copywriter do?

If you’ve considered writing for a career then you’ve probably wondered ‘what does a freelance copywriter do?’ The fact is that freelance copywriting is a varied career that involves everything from undertaking initial research to managing multiple projects and sourcing images. A freelance copywriter can craft everything from a quick blog post, to shaping the tone of a company’s online presence.

what does a freelance copywriter do It all falls into content marketing. A good freelance copywriter will be able to create SEO friendly content that’s engaging and gets visitors onto a particular page or site. Content marketing gurus such as Lilach Bullock recognise just how important effective content marketing is and regularly talk about strategies companies could implement in order to grow their online presence. Every single good content marketing strategy starts with good content, and that’s where a freelance copywriter comes in.

The main tasks of a freelance copywriter

Aside from writing, freelance copywriting will regularly include conducting research and interviews as well as editing and proofreading, they may also be called upon to use their copywriting skills to successfully implement a marketing campaign. Although writing is the main focus of the job, a lot of the time is spent researching, thinking and formatting to ensure the content is as well thought out as possible.

It’s quite common that half the time on a project will be spent researching and trying to figure out how to craft a keyword-friendly article or post without ruining the natural flow of the content. With the world of SEO continuously changing, there is much more to consider as a freelance copywriter than copywriting alone.

Who do copywriters work for?

One of the most cost-effective ways for businesses to attract new customers is through good content marketing. Research conducted by the Content Marketing Institute found that content marketing is much more effective than paid search and that it generates three times more leads than outbound marketing. On top of that, the cost of content marketing is 62% less than outbound marketing. All of which means content marketing is an extremely effective tool if businesses utilise it in the right way.

Businesses are constantly looking for ways to grow their online presence, meaning there’s always a healthy demand for writers of articles, emails, landing pages, blogs and general web content. Good copywriting can help a business engage with its core audience as well as push a product or service. It means freelance copywriters are usually highly versatile and have a broad client list. Most of the time a freelance copywriter will work under the client’s name and will work to ensure the client is completely happy with the content provided.

Having an adaptable voice

what does a freelance copywriter do 2Most copywriters will have their own style, but a big part of being a copywriter is being able to change and mould your writing so that it fits in with the clients. That means adapting the writing style and the tone to fit who the content is speaking to. There are plenty of rules when it comes to crafting good copy, but if the client has their own ideas on what they want, then that will generally come first.

Working as a copywriter means completing work for all sorts of clients, from start-ups to established companies. An established company is likely to have their own tone of voice as well as a definitive way they communicate with their customers, and whilst a start-up may not be established, they will almost certainly have an idea of how they wish to talk to their target market. A key part of a copywriter’s role is to do research on the client and to not be afraid to ask questions. The more information a freelance copywriter has, the more able they’ll be to immerse themselves in their client’s voice and meet their client’s expectations.

What content do copywriters create?

Freelance copywriters don’t generally specialise in one aspect of copywriting, unless they’re trained in a particular sector such as medical copywriting. Most copywriters, however, focus on crafting content for a wide variety of clients, all of which have their own unique demands. A typical copywriting project will usually fall into one of the following:

Blog posts

In order for a client’s site to rank highly on search engines, they need to keep updating their content. The most convenient way to do this is through regular blog posts. Depending on the client, a blog post can range from a couple of hundred to even thousands of words. Most of the time a blog post is more relaxed in tone and aims to engage and inform the reader on a particular subject.

White papers

Quite often a client will require a white paper to be written. These tend to be longer and focus on a particular problem and how it can be solved. White papers tend to have a more professional tone and are designed to be useful, educational and objective.

Email marketing

A good email marketing campaign can make or break a particular product or service. Freelance copywriters are regularly called upon to create enticing email marketing campaigns for businesses from all sorts of sectors.

Social media

what does a freelance copywriter do

One of the most common ways companies communicate with their customers is via social media. A good freelance copywriter will have practised effective social media techniques and be able to write effective Twitter and Facebook updates that encourage shares and grow the company’s social media presence.

Website copy

Writing for the web can involve everything from creating a step-by-step guide so that a customer knows the ins and outs of a particular service, to crafting impactful landing pages which improve a client’s conversion rate. It can also include product copy, creating a home page and much more. Website copy is incredibly varied and the best freelance copywriters will be able to adapt their style for every one of their clients.

So, the answer to what a freelance copywriter does is a little bit of everything. If you find yourself on a website and are compelled to purchase a product, chances are that a good copywriter helped you along the way towards deciding to buy it.


Main image credit: Perzon SEO
Image credits: Perzon SEOdrestwnWerbeplanung.at

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how to become a freelance writer in 4 easy steps copify

How to become a freelance writer in 4 easy steps

With increasing numbers of graduates entering the job market and economic uncertainty within the UK, going freelance is proving to be an attractive option for some. Not only can freelance writers gain experience quickly within their chosen field, but there are plenty of temporary and contract positions where writers can earn more than they would in a full-time position.

Freelance writing has plenty of advantages, from being able to use your creativity to make your own hours, but it can provide unstable income. If you’ve been thinking about embarking upon a freelance writing career, then it pays to know the steps required in order for you to turn your ambition into reality. To help you along the way, we’ve put together a guide on what to do so you have an answer to the question of how to become a freelance writer.

1. Show off your experience

how to become a freelance writer - copify 1If you’re just starting out then it may pay to take on some work for free or for little pay. This may involve providing some copy for a friend’s website or simply starting your own blog. Not only will this help to familiarise you with the world of web content, but it will mean you start to build up a portfolio. In most sectors, it’s unlikely that a client is going to take a chance on someone without seeing their past work, and copywriting is no different.

As you gain experience, you may find that your work becomes indexed in search engines. That means potential clients will search for your name and review some of your more successful articles. The best way of showing off your experience, however, is on your own website. On your own site, you can control the content. A well put together online portfolio is the best way to introduce potential clients to your work, and whilst copywriting doesn’t necessarily lend itself to portfolios the same way graphic design does, it’s still important to have a body of work you can show off.

2. Refine your writing skills and stay ahead of the trends

One of the tips that is often overlooked when you’re searching how to become a freelance writer is how refining your writing skills can make you stand out from the crowd. As someone with aspirations to be a professional writer, it’s a good idea to take time out every week to refine your skills and study your industry.

Due to the ever-changing world of SEO, the freelance writing market can change quickly, so you’ll need to be adaptable. Top influencers such as Dave Chaffey, the man behind the market-leading Smart Insights, publishes articles on the top marketing trends for the year. These are well worth reading because they indicate how content marketing may evolve over the coming weeks and months.

If you know the trends, it’s far more likely that you’re going to produce SEO friendly content for your clients. Quite often it’s not merely about keywords, but about how you communicate with the client’s core audience. Read Smart Insight’s guide on marketing trends for 2018 here.

3. Find clients

how to become a freelance writer - copify 2Having good copywriting skills is all well and good, but you need clients in order to pay the bills. It’s a very crowded marketplace, so you’ll have to do everything you can to grab the attention of potential clients. When you start out creating your portfolio, try and get as much feedback from your clients as possible. It’s one thing to have some impressive clients, but showing potential clients that your previous clients were satisfied with your work is much more likely to gain you some work.

Finding work organically is tricky, but a public portfolio and a decent website is the best way to go about it. It’s also a good idea to start networking via social media. Utilising the power of social media can lead to you becoming an authority as a copywriter, meaning clients will look to you next time they need web content. You may want to consider coming up with a sales pitch too. As you grow your reputation, you may find yourself pitching or interviewing for contracts. Be sure to do your research so you can show how good content can help increase the visibility of your potential clients.

Whilst finding work organically is rewarding, clients can be few and far between at different points throughout the year. At Copify, we find the clients for you and allow you to build up a reputation as a reliable and talented freelance writer. Start your writer application here.

4. Secure repeat business

The best way to become a successful freelance writer is to earn yourself repeat customers. What you want is a handful of clients who rely on you to grow their digital presence. If you provide successful content, you can almost guarantee the client will be back to give you more work.

how to become a freelance writer - copify 3Aside from creating good quality work, the best way to secure repeat business is being reliable. If you are prompt and responsive to your customers, you will start to build trust, which is essential to gaining business time and time again. Being prompt means you will need excellent time management skills. If you are particularly talented, you may even find yourself in the position of turning down work. Before you start out, think about how much time you’re willing to devote to your business. Try and find a quiet space to do your work. This may involve renting desk space or creating a home office.

The whole point of going freelance is to give yourself a better work-life balance. It’s important that you don’t overstretch yourself and miss out on prior engagements because you constantly find yourself working late on a project. Mastering time management will make everything much smoother, and you’ll have happy clients because they know their work will be delivered on time.

Ultimately it’s your business, and the more you put into becoming a freelance writer, the more you will get out of it. Standing out from the crowd and securing yourself a healthy amount of clients isn’t easy, but if you have the required skills, stay on top of the trends and are persistent in your efforts, it can be a very rewarding career.


Main image credit: Dean McCoy
Image credits: Giles TurnbullJonoTakesPhotosXiaojun Deng

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