How to make a copywriting portfolio

How to make a copywriting portfolio: tutorial

Copywriting is a very viable and interesting career, especially if you embark upon the route of freelance copywriting.

Being a freelance copywriter means that you will be able to write different types of copy and content for a variety of clients, as well as adapting your writing skills according to the brief you’re given. It’s a fantastic career choice for those who love to write and those who love to use words creatively. It’s a great career option for those such as graduates with essay-based degrees – e.g. English, History, Sociology, Politics, Public Relations, etc – or those who come from a marketing, advertising and digital media background.

How to make a copywriting portfolio - copify

However, in order to succeed as a copywriter, you must have a portfolio. You need this in order to be able to showcase your work, skills and talents in order to convince potential clients to work with you. After all, as stated by Bubble Jobs, copywriting is “one area where employers like to see a sample of the candidate’s work before they invite them in for an interview.”

That rule generally applies to roles across the digital sector. A portfolio is “your shop window, the place where you showcase your writing and highlight your talents. It’s especially useful if you’re just starting out, because people need to be able to see what you can do,” says John Mello, of LetterPile.

To put it simply, your portfolio is the best way to market yourself and your services to clients.

Here are our top tips on creating a killer copywriting portfolio that will not just make you attractive to clients, but will make them keep on hiring you over and over again!

1. Add writing pieces

Of course, this is the number one tip: showcase your work on your portfolio. Clients want to see the kind of work you’ve done previously, so add this to your portfolio. If you don’t have any work to showcase or you are just starting out as a copywriter, then don’t fret! You can create pieces to add to your portfolio by guest posting for other websites or starting your own blog.

2. Introduce yourself

Clients want to know about you because they want to get a rough idea How to make a copywriting portfolio - copifyof who they’ll be working with. After all, you’re not just a copywriter, you’re a person with an identity too. You don’t have to give away personal details but at least state your home town/city, your educational background, career highlights to date and your hobbies and interests. Add a bit of extra information by stating an interesting fact about yourself!

3. Outline your niche

While copywriters typically write for a variety of clients, it’s also important to have a speciality. What’s your focus? What’s your area of interest? Where does your high level of expertise lie? Figure out your niche area. It could be in SEO copywriting, or writing beauty content, or writing IT/technical support guides, or fashion blogging, or writing reports and case studies for charities, or writing travel brochures – anything! Once you’ve worked out your niche area, establish yourself within it. You can do this by setting up a blog or business website advertising your expertise and marketing your services. Crucially, state it in your portfolio.

4. Use a reputable platform

There are plenty of platforms available that will allow you to create a killer portfolio, such as Squarespace, Wix and WordPress. Nicki Krawczyk, of Filthy Rich Writer, explains the importance of setting up a standalone online portfolio site.

5. Add testimonials

Before hiring a copywriter, clients always like to hear fellow clients’ experiences of working with you. Even though we now live in the digital world, traditional marketing methods such as word of mouth reviews, positive feedback and personal recommendations are still powerful and significant ways to drum up business for yourself. If you’ve got experience, then get in touch with the people that you’ve worked with and ask if they could give your services positive feedback. A testimonial doesn’t need to be long – it just needs to be two sentences describing how great your work was and how great it was to work with you.

6. Make sure your design is on point

How to make a copywriting portfolio - copifyA copywriting portfolio needs to look professional at all times. If the design isn’t right – i.e. the page is hard to navigate – then the person viewing it could lose interest and that could cost you a potential client. You don’t need to be a graphic design expert and your portfolio doesn’t need to be spectacular – but be creative and make sure it stands out! Your portfolio needs to be clear and concise and designed in a way that it catches the eye of the viewer and tells the potential clients who you are and what you do in 15 seconds. There are many portfolio templates online – WordPress has plenty of these – but if you’d prefer, then outsource the design aspect to a graphic designer.

7. Make sure it is SEO-optimised

You’d obviously want to ensure your clients can find you easily, so make sure it’s SEO optimised. Aim to rank for your chosen niche/expertise and add relevant keywords when building your portfolio site so that you can attract relevant clients. For example, if you are a B2B technology copywriter, then make sure you use keywords such as ‘B2B technology writer,’ ‘tech’, ‘technology’, ‘B2B,’ ‘B2B writer’, etc.

8. Contact details

This seems like such an obvious aspect to add to your killer copywriting portfolio, but it’s very surprising how many people forget this vital piece of information, which is bizarre because potential clients need to get in touch with you in some way. You can add your email address and mobile number, or you can add a contact form. Also, add links to your social media channels.

By following these tips, you will be able to create a killer portfolio in no time, and by doing that you can be sure to attract some amazing clients and kick-start your copywriting portfolio sooner rather than later.

Konrad (of Creative Copywriter) and Susan Greene both have some more information and tips on creating a portfolio. For more information on how to become a copywriter, take a look at our guide.


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Image credits: Marco Verchtayloright.comSerge Kij

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10 best blogs about writing - Copify

10 of the best blogs about writing

Writing is a special skill that requires a lot of practice. Some people have a natural flair and talent for writing and some are able to make a career out of it.

As well as having a passion for writing, making a career out of it also requires a lot of patience and dedication. Even if you are a talented writer, it always helps to have some advice and support. According to The Write Life, great writing “takes a village. They may be your words, but the words you write are a culmination of years of practice, learning from mentors, emulating your favourite authors, workshopping with peers and supporting fellow writers.”

If you are a writer – or you aspire to turn writing into a viable career – then it’s important to find a community of like-minded individuals and explore various resources and use them to your advantage. By reading writing blogs, you can find plenty of ideas and inspiration to help you progress as a freelance writer.

Here are some of the best blogs about writing to start reading today.

1. The Bloglancer

The Bloglancer is a blog run by Jenna Farmer, a freelance writer and blogger from the West Midlands in the UK. She’s been blogging for seven years and she managed to turn it into a job last year. The Bloglancer is aimed at those who already blog but want to take their blogs to the next level.

She gives a lot of advice about gaining clients, working with PRs, effective marketing strategies, surviving (and making the most out of) freelancer life, monetizing your blog and establishing passive income streams. It’s definitely the go-to website for bloggers who want to turn their blogs into a viable source of income.

2. Problogger

Problogger is the website for bloggers who want to go down the professional route and turn their passion into a career, such as copywriting and content creation. The site was set up in 2004 by Darren Rowse and since then it has been the “home for bloggers wanting to create and grow their blogs, and then go professional to make money blogging.”

The site offers blogging advice for those who want to make money from their blogs, as well giving access to valuable resources and providing hints and tips on content creation and insight into the latest blogging trends. It’s also a popular website for finding blogging jobs.

3. Alexandria Ingham

Alexandria Ingham is a freelance writing and blogging mentor from Ontario who makes a full-time living from writing online. She offers in-depth advice on making money from digital writing. She provides marketing tips and detailed reviews on publications she’s written for. She also sends each a freelancer a writing checklist so that they can make sure they are achieving their writing goals.

10 of the best blogs about writing

4. Be a Freelance Blogger

This website is a useful resource for bloggers who want to make “real” money. Be a Freelance Blogger offers lots of useful tips on how to be a better blogger and provides advice for those who freelance. Topics include dealing with rejection, how to land the best clients, surviving the freelance life and ways to become a better freelance blogger.

5. Copyblogger

Copyblogger is one of the leading sources of professional blogging, digital marketing and SEO. It’s a great site for those who want to find free resources, including free e-books and tutorials on these topics. An established authority in the world of content marketing, Copyblogger demonstrates the ways to get the best out of copy and content writing.

6. Beyond Your Blog

Beyond Your Blog provides practical tips for aspiring writers who want to take their skills to the next level and are interested in writing for digital publications. These hints and tips include how to find the best-paid publications and how to write an excellent pitch. From time to time, the website will list publications that pay and provide information on how to pitch to each of them.

10 of the best blogs about writing

7. See Jane Write

Javacia Harris Bowser set up the blog See Jane Write to help empower female writers and establish an online writing community for women. It’s a great place for women who are looking to take their blogs to the next level and turn their blogs into businesses.

8. Positive Writer

Being a professional writer is not a walk in the park. There will be times when a writer will experience a mental block, a sense of fear, feelings of wanting to give up, negative thoughts of self-doubt and imposter syndrome.

Positive Writer aims to help challenge these negative thoughts and help all writers to find positivity and inspiration within themselves to prosper, progress and persevere. The underlying message from this website is that once the negativity is tackled then it is highly possible to succeed as a positive and successful writer.

9. The Write Life

The Write Life offers a plethora of advice, tips, sources and tricks on everything to do with writing, including guest posting, freelancing, pitching ideas, creative writing, managing your finances, working from home and much more. The posts on writing are extremely detailed so you can learn a lot from this website, and they also accept paid submissions from readers.

10. Elna Cain

Elna Cain is a writer from Canada who makes a full-time income as a part-time writer. She decided to become a freelance writer after giving birth to her twins and realizing that she didn’t want to return to the 9-5 lifestyle.

Elna believes that as long as you have the passion, dedication, and determination, you can succeed in becoming a successful freelance writer – regardless of how much experience you have – and she shares tips and strategies on how to achieve this.


Main image credit: James Baker
Image credits: Screenshots from Alexandria Ingham and Beyond Your Blog

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How to get writers for your blog - Copify

How to get writers for your blog

Blogging was once a way for an individual to document their personal life in an online journal. Nowadays, running a blog is a viable content marketing strategy for many businesses.

Blogging and business: a match made in heaven

There are many benefits to owning a blog if you have a business website, such as engaging and connecting with consumers and boosting SEO so that your business can rank highly in search engines and generate leads. However, as well as having a blog for your brand, it is just as important to have fantastic writers who can create and deliver great content for your business blog in order to generate and increase consumer engagement, brand loyalty, SEO and lead generation. Many business owners don’t have the time to run a blog and that’s where the option to hire a writer (or outsource writing duties) comes in.

In addition to this, blog-writing skills are becoming much more in-demand and increasingly lucrative: Inc 5000 reported that a study found that 73.4% of employers want a candidate with strong written communication skills, and 75% of employers want a stronger focus on written communication skills at degree level. Job seekers know this, and an increasing number of them are starting blogs and looking for ways to hone their writing skills – all of which means there are many available opportunities if you are looking at how to get writers for your blog.

The ability to write to a high standard has become such a desired quality amongst many business owners because of the marketing benefits it can bring to a brand. According to the Content Marketing Institute, 76% of B2B marketers planned on creating more content this year in comparison to last year. All in all, blog writing is one of the best and most powerful marketing tools available for the promotion of your business.

As a business owner, it’s important to find the right person for your blog. But if you’re wondering how to get writers for your blog, don’t worry. We’re here are some of the best tips on how to go about it…

1. Look internally

Take a good look at the skills and talents of your team. You might have an employee who’s extremely talented at writing. Also, since many people now enjoy blogging as a pastime, you might have a worker who runs his or her own blog and is looking to take their blogging skills up a notch. The best aspect of hiring internally is that the person is much more familiar with all areas of the business and they are more likely to understand the target audience, meaning they are able to write posts that reflect that knowledge and in your company’s brand voice. Alternatively, if you can’t find anyone on your team who’ll be able to write content for your blog, then it’s best to outsource rather than risk publishing content that is either off-brand or potentially damaging to your reputation.

How to get writers for your blog - Copify
James Baker (

2. Hire externally

Another option to consider when searching for a fantastic blog writer is to hire externally. You may need to recruit from outside your company and create a copywriting role for potential applicants and candidates. Recruiting a full-time content writer could be beneficial as you’ll have someone in your team who is completely committed and devoted to working on the blog, meaning that you and the rest of your employees can focus on other aspects of the business. However, recruitment and training are time-consuming and costly processes. It is much cheaper to outsource tasks to a freelance blogger or copywriting agency in the long term, saving you money which would be better invested in running your business or other marketing efforts.

3. Find blog writers on freelance websites

There are a plethora of freelancer websites on the internet where you can find a wide variety of freelance writers available for hire. You can even find niche content writers and SEO experts for your blog. By hiring a writer via a freelance website, you won’t have to spend time and money training them as they are likely to be an expert in their field and you can hire a freelance writer that fits well within your budget. However, recruiting via a freelance website has a few downsides, such as the fact that you will have to deal with a lot of administrative duties, and you’ll have to spend time vetting potential candidates before hiring the right one.

4. Find blog writers on social media

Social media is a powerful marketing tool, but it’s also a great resource for finding prospective blog writers. It’s easy to find copywriters on social media and it’s a great way to try to gain an increase in engagement, especially if the prospective blogger has a high number of followers, impressions and engagement on their channels. However, finding blog writers yourself again means implementing a process to find the right candidate, and that takes up a lot of time.

How to get writers for your blog - Copify
Esther Vargas (Flickr)

5. Invite guest contributors to blog for your website

Getting guest posters on board to write for your blog is a great way to get fresh content, and it’s also a way to gain content for free! This technique is recommended since it rewards upcoming writers with experience, can attract a new audience to your site, and you can usually exchange content in return for a reciprocal link (and gaining backlinks is an excellent way to boost your search engine ranking). However, bear in mind that using guest bloggers means time will have to be spent on managing content: approving pitches, suggesting blog post ideas, implementing deadlines, editing and proofreading, providing feedback, etc. Also, guest posting doesn’t guarantee regular content, which is something your blog needs to keep it consistent and boost SEO.

6. Use content creation agencies

Outsourcing blog content to a copywriting and content creation agency is one of the most effective ways to get expert writers for your blog, and it comes with so many benefits. First of all, copywriting agencies take full responsibility for the entire content creation process, from hiring and assigning work to paying writers. Copywriting agencies recruit and hire professional writers – the best of the best – so by outsourcing your blog to an agency, you will be sure to receive high-quality content in a short amount of time as there is usually a quick turnaround and tight deadlines that all writers must adhere to.

Outsourcing to an agency gives you flexible options too: you can order as little or as much content as you want, from one-off posts to regular packages – which is great as it keeps your blog active and consistent. You can also provide your own feedback and reject content if it’s not up to your requirements.

How to get writers for your blog- Copify blog
James Baker (

Best of all, it saves you time and money in the long run, which makes it all worthwhile. By using a content writing agency like Copify, everything is taken care of on your behalf so you don’t have to worry about the writing processes. This means that you can have peace of mind and you can focus entirely on running your own business while content is delivered for your blog. It’s a win-win situation and a winning solution for you and your business!


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