what are ghost writers Copify 3

What are ghost writers? Does your business need one? And just how do you become one?

With the rise of online marketing and a need for businesses to generate more content than ever, ghost writers are becoming ever more popular. They offer business owners a lot of unique benefits and also serve as a worthwhile career for those performing the work itself. However, this begs the question, what are ghost writers exactly? When might I need to hire a ghost writer? And, how do I become a ghost writer? Let’s take a look.

What exactly is a ghost writer?

what are ghost writers Copify 2Simply put, a ghost writer is somebody who performs written work for someone else but takes none of the credit for it. This means writing any sort of content for any sort of purpose, including both offline and online publishing. The ghost writer would, of course, get paid for the work. However, this is where the motivation for the work would end as no one would know they ever wrote it. Often, the ghost writer would sign some sort of non-disclosure document stating that they could not take credit for the work produced.

Why would you want to hire a ghost writer?

Hiring ghost writers is actually a very common practice. The majority of people are unskilled in the art of writing and, as such, are much better off hiring someone to write their work for them. Even though you would need to pay for the ghost writer to do the work, the benefits of doing so would outweigh the costs. Essentially, the value the hirer gets from the work being completed outweighs any costs they need to pay the ghost writer. Here’s the sort of work a freelance ghost writer would be accustomed to doing:

  • Writing product descriptions for an eCommerce store
  • Writing blog content for a website owner
  • Writing an eBook or physical book for fiction or nonfiction
  • Producing marketing materials for an advertising campaign

How do you find ghost writers?

what are ghost writers Copify 4You can find ghost writers in much the same way you would find any sort of freelance writer. They are usually quite easy to find anywhere online, and you can tailor your search to find the exact sort of copywriter you need. This is important as ghost writers tend to specialise in certain areas and in key industries.

For example, one ghost writer might tailor their services to writing fiction, often for those in the public eye who lack the written skills. On the other hand, another ghost writer will be more adept at writing blog or social media posts for a company who specialises in health and beauty products or another might work within the B2B sector, for example. Here are 3 of the best ways to find ghost writers:

1. Post on a job board such as UpWork, Problogger and Reddit. Once freelance ghost writers find your job, they will send you a proposal and you can discuss rates of pay and their previous work experience.

2. Speak to friends and colleagues. Ghost writers are more common than you might think. As such, you might be surprised to find that people you already know have worked with ghost writers before and can recommend a good one.

3. Use a copywriting service. Here at Copify, we have a number of talented UK, Australian and US-based ghost writers who produce content for businesses all across America. By placing an order with us, you can rest assured that a qualified, professional ghost writer will do you work for you and you won’t need to worry about a lengthy recruitment process.

How much do ghost writers charge?

The amount a ghost writer charges will vary greatly. It depends on a number of factors, in particular:

  • What niche they specialise in
  • How much experience they have
  • The quality of their work
  • How in demand their services are
  • What work it is they are getting paid to do
  • How much research their role requires

The important thing to remember is that you get what you pay for with ghost writers. Cheap writers charging just 1 cent per word are likely not very fluent in English and have little experience in the field. At the same time, a writer charging 10 cents or more per word might seem ludicrously expensive.

However, you could find that the work by the more expensive writer will generate 10 times more sales and more revenue than the cheap writer. So it all depends on what you require and what your budget suits.

How do you become a ghost writer?

what are ghost writers Copify 5Perhaps you like the sound of becoming a ghost writer yourself? With the advent of the internet, it has never been easier.

30 years ago, becoming a ghost writer was limited to a select few qualified writers who would have found it very difficult to source work from clients. Nowadays, becoming a ghost writer is no different to becoming a professional writer, though there are a number of routes you can take.

Here are a few key steps you’ll need to follow:

1. Create a portfolio of work. It is advisable that you create some sort of website that will allow you to showcase the quality of your work. Find out more here.

2. Decide on your niche. It is not worthwhile being a “Jack of all trades”. Instead, becoming a successful ghost writer means deciding on exactly what sort of things you want to write about and then specialising in that field

3. Build your experience and showcase it. If you don’t have any examples of work you have done before, then draw up some content and place it on your site for potential clients to see.

4. Find your first clients. As mentioned, there are a number of ways to find ghost writers, so there just as many ways to find work. Get started by speaking to friends, family and anyone else who you think might be able to suggest you some work. Then get to work searching through job boards.

5. Sign up to Copify. If you are a talented writer and are looking to improve your skills further and earn more money now, then you might be a good fit to become a Copify writer. Click here to find out more.


Main image credit: Leah Kelley
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So you want to know how to break into copywriting?

Welcome on board! There has never been a better time to join the world of copywriting with more and more businesses seeking copywriters, and more businesses who don’t realise they need you yet.

Copywriting is a competitive industry to break into, but that doesn’t mean you CAN’T break into it. It’s all about knowing what to do to get your foot in the door, gain experience, gain clients and become a world-class copywriter. The first step of breaking into copywriting is to read the points below which will help get you started.

1. Make sure you have enough experience

how to break into copywriting - Copify 3There are a lot of people who wake up one morning and decide they are going to be a copywriter then expect to find work right away. Unfortunately, it doesn’t exactly work like that.

Copywriting is like any other job, you’ve got to have some form of experience in the field. That doesn’t mean you need to have a degree in English, Journalism, or a degree at all, but experience in writing is something you will need.

It’s a good idea to gain experience in a variety of areas of interest. This means you can keep your options open when it comes to looking for work and opportunities for writing. When you are first trying to break into the world of copywriting, it’s important to keep an open mind about what you are writing. If you haven’t found your niche yet, then this is the perfect opportunity to try lots of different styles of content, to find what you excel at.

A great way to gain experience whilst making a steady income is by using crowdsourcing sites such as Copify. These websites offer you the chance to try your hand at writing for a range of different copies and writing styles. For example, you may find you’re a whizz at writing web page copy, or perhaps you love writing blog posts on travel and tourism. Either way, these websites help you find your favourite topics and develop a niche.

If you don’t have enough experience in an area you’d like to write for, then the best thing to do is reach out to websites or blogs to guest post on topics you enjoy. You can then use these as evidence of your skills. Most guest bloggers go unpaid, but the writing is an investment into your future as a copywriter.

2. Build yourself a website or blog

Before you begin actively seeking clients, it’s important you have space where you can showcase your talent and the experience we mentioned above. This should be in the form of an online portfolio. Thanks to websites such as WordPress, it’s never been easier to make a free online portfolio. When you approach clients, you can provide them with a link to your work, a bio and of course your rates. This showcases a high degree of professionalism to a potential client and will help you stand out from the sea of copywriters.

It’s also a good idea to include reviews of your work on an online portfolio. Don’t worry if you haven’t got any paid clients to review your work, simply ask those who you have written content or blog posts for free, for a small review. You’ll typically find most will be more than happy to help you out. Reviews will again help you stand out from the crowd and instil confidence in potential clients.

3. Don’t just stick to one job search method

how to break into copywriting - Copify 2Many copywriters take one search angle and stick to it when trying to break into copywriting. This isn’t the correct choice.

If you only commit to one search avenue, then you lose out on the possibility of other jobs. You should aim to try a variety of different methods for finding different copywriting jobs. For example, as well as searching on job boards, such as Reddit, you could email small businesses, attend business events and network, or use LinkedIn to your advantage.

There are so many brilliant websites to source freelance writing jobs and they are an excellent resource for breaking into copywriting.

4. Go completely freelance

If the thought of an in-house copywriting job doesn’t appeal to you, then don’t worry, you still have option B: freelance copywriting. This is what most people do when they are trying to break into copywriting and searching for a full-time employed job. However, lots of people enjoy the freedom of being their own boss and working to their demands, and that’s when freelance copywriting works a treat.

Unfortunately, the world of freelance work is just as competitive so you will need to work just as hard to gain your experience and search for work.

A great way to source clients when you are starting out in freelancing is to offer discounts for your writing. Such as a reduced per-word fee for the first 1000 words to new potential clients, a free blog post or piece of copy for newcomers, or even a referral discount if a client recommends you to another client.

Again, take advantage of crowdsourcing sites such as Copify, which can help provide you with freelance writing work and increase your confidence and experience.

5. Don’t give up

how to break into copywriting - CopifyThe last point on how to break into copywriting is one of perseverance. It’s unlikely you will get lucky straight away, and there will be setbacks, but as long as you have confidence in your abilities and you’ve proved that through your work, then there is no reason to give up.

The world of copywriting is rewarding, so stick with it until you reach copywriting success. Just look at Nicki Krawczyk, founder of Filthy Rich, who makes a six-figure income from copywriting. Whether it’s finding a client to do freelance writing for, or applying for that in-house position, once you do get started you will be on your way to a fulfilling career in copywriting!

Hopefully, you found this guide on how to break into copywriting useful. Follow these tips and you’ll be one step closer to starting your career as a professional copywriter. Just remember, as you become more successful and build your list of clients, be sure to help those around you who are looking to get started as well.


Main image credit: rawpixel.com
Image credits: rawpixel.combruce marsKat Jayne


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How to find freelance writers for your business

If you’re looking to improve the quality of your web content or other offline marketing materials, then finding a freelance writer can be a great way to go. In fact, publishing regular content on your site is important, and a study by Hubspot found that publishing content 16 times per month can drive almost 4 times more traffic to your site than to your competitors. With so many different freelance writers available, you can be sure to find one with the experience you need and who is passionate about your industry. So, to help you get started, here are 7 great places to find freelance writers.

1. Online marketplaces

How to find freelance writers for your business Copify 4One of the most popular ways to find freelance writers is to head to an online marketplace, such as Upwork, Fiverr, and Freelancer, where talented freelancers post their skills. Here, you can then search through to find different writers who you like the look of. You can either hire them immediately or strike up a conversation to discuss their skills in more depth.

Many writers also include examples of their past work as well as reviews from previous customers. This is invaluable as marketplaces can be a mixed bag at times so it allows you to vet writers to ensure they are up to the task at hand.

2. Job boards

If you have the time to rifle through lots of CVs and proposals, then using job boards is another way to find freelance writers. On job boards, you write up a summary of what you are looking for and then ask potential writers to respond. It saves you the effort of sourcing individual writers and then asking them one by one if they are interested.

This way it places you in the driving seat as you get to select who you might be interested in and to discuss things further. But, as mentioned, you are likely to receive through a lot of proposals, many of which will be easily dismissable. There are a number of potential job boards you can use, and some of the most popular include Craigslist, Reddit and Blogging Pro.

3. Google for independent writers

How to find freelance writers for your business Copify 4Google is the go-to place to search for anything these days, so if you don’t mind spending a little more, why not use it to find yourself a writer? Just go ahead and type in the sorts of services you are looking for, such as “digital marketing freelance writer”. You can then scan through and directly find companies and individuals who specialise in writing about your niche.

Better yet, you can assume any individuals you find have a good depth of understanding around SEO. Being able to rank for phrases like this is not easy, as they are very competitive. The fact that their company ranks highest shows they have put work into their own content plan and know what works.

4. Speak to contacts

Of course, one of the best ways to find a freelance writer is to use the old-fashioned method of speaking to people you know. If you know other people in your industry and have a good working relationship, then you can ask them if they have a freelance writer they could recommend. It’s not the quickest way to find writers, but you never know what they might come back with.

Using this method has a few obvious benefits as well. If you hire via the other methods mentioned, then you are going off what others have reviewed online. Though such reviews are generally very accurate, you can never be too sure. However, if a friend or colleague is personally recommending a writer, then you can be better assured that they are indeed up to the task.

5. Reach out to your favourite bloggers

How to find freelance writers for your business Copify 2Perhaps one of the most underrated methods used to find freelance writers is to reach out to bloggers directly. If you are passionate about your industry, then no doubt you keep abreast within recent news and developments. This would mean regularly reading certain blogs and also reading the articles published by major publications like Forbes or Inc.com.

Over time you will likely start to recognise the same authors cropping up. So, why not reach out to them directly? They are the authoritative voices in your industry and you already know how good their work is. Sure, you might find their rates to be slightly higher due to their reputation, but it’s hard to put a price on top quality writing.

6. Social media

Social media is a powerful tool for achieving a lot of daily business tasks. And it just so happens that finding freelance writers is one of those tasks. In fact, doing so is incredibly easy and it’s best to use Twitter or LinkedIn to start off with. Simply log into your profile and search for “Freelance Writer”.

The suggestions it will come back with are people who have this as their job title. Better yet, the initial results to come back will be people who are most closely linked to your own inner friendship circles. Therefore, you can speak to mutual friends and ask for introductions. You can then also scout them out online beforehand to check that they offer the sort of writing services you require.

Ultimately, knowing how to find freelance writers comes down to experience and trying the different methods above. Once you work on a few platforms and try out a few different writers, you will soon get a feel for what quality to expect. Afterwards, you can then build working relationships with a few key writers who you know can consistently produce the sort of work you require.

7. Content agencies

How to find freelance writers for your business Copify 5Another great way to find freelance writers is to use the service of a content agency, like we offer here at Copify. We have a whole host of freelance writers who have experience writing across all sorts of industries. This includes things like travel & tourism, business, digital marketing and interior design. Our professional writers are well-versed in producing all sorts of content, from web pages to blog content.

The benefit of working with Copify is that you don’t need to rifle through loads of writers to find the right one. Instead, our writers see your jobs and then pick the ones that best suit their skills. Your content will also be vetted internally to ensure it’s up to scratch. Over time, as you become accustomed to certain writers, you can then choose to work with them exclusively. Want to find affordable freelance writers? Get started here.


Main image credit: Tim Gouw
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7 tips on how to find writing jobs - Copify 6

7 tips on how to find writing jobs

Becoming a freelance writer is perhaps one of the most fulfilling and exciting career choices around. But all writers starting out have one very obvious and very challenging task to deal with … Knowing how to find writing jobs.

The very nature of freelance writing and the freedom it brings means that there it is a rather competitive industry. But at the same time, there are plenty of clients out there looking for talented and experienced copywriters.

As such, there are plenty of places to find the work you need. In fact, according to the Location Rebel, there are more than 100! So, to help you build up your portfolio and earn more money, here are 7 very straightforward ways to find writing jobs.

1. Search through the job boards

Luckily for you, there are already plenty of job boards around where clients post all sorts of projects. If you are just starting out and have very few contacts in the industry, then this is a good place to start. Some examples of the most popular job boards around include Contena, Blogging Pro and ProBlogger.

There are plenty more, and some are focused entirely on certain niches. Once you’ve decided on your chosen niche, you can search through Google and find the job boards best suited to you.

2. Become active on Facebook groups

7 tips on how to find writing jobs - Copify 4There’s literally a never-ending supply of Facebook groups that you can join and become active in to help you find work. Many such groups aren’t ones where clients are looking for writers, but more where small business owners and freelancers get together to support each other.

You should be active in helping solve other people’s problems and recommend ideas. Over time, you will make contacts who need a copywriter or who know someone else who is looking for your services. A few great groups to get started in include the following:

3. Explore Reddit

Many people seem to love Reddit, whilst others hate it. Despite your preference, there’s no doubting that it’s a great way to find writing jobs. You will have to scan through lots of irrelevant posts and sift through work for other jobs, but you could find yourself landing a perfect client because of it.

Here are three subreddits that you can use to find some work. But remember, these aren’t the only three options. By searching around and becoming active in the community, you can find writing gigs better suited to your niche.

4. The power of Twitter job boards

7 tips on how to find writing jobs - Copify 2Twitter is a great way all on its own to find writing jobs. You can follow the good job boards and best writers, then get quick and easy notifications every time new opportunities pop up. Similar to Reddit, you may need to sift through the fog to find the right clients, but when you do, it will be worth it. Here are some useful accounts to follow:

5. Guest post for free

“Wait, what!? Write for free? Surely that defeats the whole point?”

Not at all. In fact, guest posting for free is one of the best ways to get ahead as a freelance writer. By writing for popular publications, you expose yourself to hundreds of thousands, or even millions, of eyes. These guest posts may lead directly to job proposals from clients who read your piece and loved your work.

As well as this, these guest posts serve as work to showcase to other clients you are pitching to. If you can write a guest post for a world-renowned site like The Huffington Post, then this gives you invaluable credibility for the future. But how do you get guest posts in the first place? The best way is to find publications you are genuinely interested in, and then start to become familiar with their work and build a relationship with them.

You can follow their other writers on social media and start to engage with them. After some time, these writers may help you get your foot in the door. Alternatively, you can simply pitch them a post idea that you know their readers will love. You could get shot down by taking this approach, so that’s why it’s usually good to build some familiarity first.

6. Create a blog

7 tips on how to find writing jobs - CopifyAs well as writing blog pieces for other people, you can create your own blog to showcase your beliefs and the quality of your work. By writing about your industry you can start to build up a following on social media, as well as helping people to find you organically. Simply by writing about your niche, others within your industry can find you and will follow what you write.

You never know what avenues this will then open up. They could simply message you after reading one of your articles and ask you to write some stuff for their site as well.

7. Join a copywriting agency

If you really are a good writer, then copywriting agencies like Copify are crying out for your services. You can sign up as a writer and get exposure to a wide variety of exciting clients and topics to write about. Better yet, you are not then limited to one sort of writing. You could build up your experience with things like blog posts, product descriptions, and web pages. Then, you can earn added income, hone your skills as a writer, and be better prepared for future clients you pitch to.

Now that you have a better idea of how to find writing jobs, your ability to secure more work comes down to two very simple things: creativity and perseverance. Yes, finding work initially can be tough as you are not the only writer around. But at the same time, it is not impossible. With a passion for the art of writing and the desire to succeed, then you can find enough work to build a whole new career as a freelance writer. If you need some more inspiration for finding writing jobs in 2018, check out these words of wisdom from some of the most successful freelance writers around.


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