If you’re a copywriter, you no doubt have a growing body of work. However, in this age of sharing everything online, your web presence could make or break your career. You may be used to sharing samples of your work with prospective clients, but if you usually send links or attach PDFs to your emails, you should consider changing to an online portfolio instead.
A web-based portfolio is a lot easier to share. It also makes you look professional and can introduce you to new clients when your name pops up in search engine results. Many portfolio websites and online templates offer basic features either for free or for a relatively small sum, so it’s pretty easy to get started if you just want to test the waters.
Here are seven of the best copywriter portfolio websites to consider:
If you are willing to pay a small fee and you would like more control over your portfolio’s design, Squarespace is an easy-to-use offering. Although it isn’t solely targeted at copywriters, it’s a great option if you wish to incorporate examples of graphics or adverts you’ve also worked on. They start you off with several templates to choose from, and you can go back and change/edit your template if you wish. With drag-and-drop management, free custom URLs, the ability to link to your social media accounts and lots of other features, you’re sure to find something to suit your needs.
Prices start from $12 a month and you can stop or upgrade your subscription whenever you like.
Carbonmade is home to over 950,000 portfolios and has been helping copywriters and creatives make their portfolios since 2005. It offers a beautiful and easy way to showcase your work. There are seven themes to choose from, which may not seem like a lot initially, but each one is very different and there’s a great selection of layout customisation options. Each major portfolio type is also available – proving that sometimes more options don’t necessarily mean better ones.
Although you are able to upload a favicon and a custom logo, font and colour options are limited. Copywriters wanting complete control over design elements like this may not like these restrictions. However, the fonts and colours available are modern and fitting. Quite simply, Carbonmade have done the choosing for you, which allows you to focus on other elements instead.
If you’re after a simple, easy-to-use portfolio then you can’t really go wrong with Carbonmade. However, if you’d prefer greater control over the design, you may want to explore alternative options.
Note: prices start from $6 a month. For unlimited project uploads (recommended for experienced professionals) and more personalisation options, you can expect to pay $18 per month.
3. Journo Portfolio
Customisation is at the core of Journo Portfolio, and according to their website, the company was “founded on the principle that a platform shouldn’t hold back what your portfolio looks like or can do.”
It certainly doesn’t disappoint on this front. It offers fully customisable themes, custom domain names and allows you to group your work across different pages and sections. One of the other standout features is that you can blog directly on to the site, enabling you to showcase your current and past work all on one platform.
Unlike Squarespace and Carbonmade, Journo Portfolio has a free account option. However, there are restrictions with the free account and you can’t use your own domain name unless you upgrade to a pro package ($7.99). For those starting out, Journo Portfolio is still a great option, so don’t let this put you off.
While WordPress isn’t specifically tailored towards copywriter portfolios, the great thing about the content management platform is that you can do pretty much anything you want on it. The standard WordPress themes aren’t ideal for showcasing your portfolio, but there are plenty of free and paid themes you can download that feature everything you could wish for.
If you want creative control and lots of options, WordPress is a great choice. It’s so adaptable you could easily build your portfolio into something much bigger further down the line.
clippings.me was created solely for writers back in 2011. It gives you an easy and quick way to show off as many pieces of work as you like. It’s a pretty simple offering, but it does allow you to add a short bio and your social media links. The idea is to make uploading your work as simple as possible, so customisation options are pretty limited. However, portfolios look modern and sleek and they are easy to navigate. Like Journo Portfolio, you can add PDFs, links or embed multimedia pieces.
A free plan or ‘taster portfolio’ offers space for 10 clippings to get you started. From there, users can upgrade to premium ($5.99) or unbranded ($11.99) plans for more features and unlimited clippings. clippings.me is one of the cheapest portfolio sites available and is a popular option among copywriters and journalists.
Pressfolios is another portfolio site targeted solely at copywriters, bloggers, reporters and media professionals. It has two key features:
1. Easily showcase your work: Pressfolios is very user-friendly and is a great option if you aren’t technically inclined. The site allows you to upload a cover picture, a bio and an ‘about’ section.
2. Back up your work: Every single piece you upload is automatically made into a PDF version and saved to the cloud. This means if the original website goes down, your piece of copy doesn’t disappear.
You can trial Pressfolios for free for 14 days. However, it is one of the pricier portfolio sites available and plans start at $9.99 per month (250 pieces of work). The pro plan ($14.99) offers a lot more options, including unlimited copy and custom domain names.
Writerfolio is a basic and no-frills platform. It requires very little tech knowledge – all you need to do is select a template and fill in the blanks. A complete site can be set up in a matter of minutes.
You can upload unlimited samples, customise your domain name and get personalised support. There are also a number of templates to choose from. Compared to the other websites, this is a pretty basic option. However, it’s not expensive and would be a great starting point for a copywriter with a small portfolio or budget. There isn’t a free version, but a monthly account costs just $4.
Ultimately, there is no one-size-fits-all approach to designing your portfolio. This is just a sample of the sites available online, so do your research and select a website that best showcases your body of work and is within your budget.
Want to know how to put together a portfolio? Get tips on how to create a killer copywriter portfolio.
Note: All prices are correct at the time of publishing.