5 Easy ways to get more out of your blog posts

We all know that we should be blogging more. At the same time, there’s nothing more frustrating than spending ages on a great post, only to see it ignored by your audience. Here are 5 really easy things that you can do to get more from your blog posts.

Mention influencers

Everyone loves to have their ego massaged once in a while. Use Buzzsumo to find influential people in your sector and mention them in your posts.

Before writing this post, I did a search for content marketing. This showed that Joe Pulizzi, Michele Linn, Stephanie Tilton and Micheal Brenner are influencers in this area – perhaps one of them will consider that this post is relevant to their audience and will give me a Tweet.

Use Buzzsumo to find influencers
Use Buzzsumo to find influencers

Write a killer title

When you write your title, think about whether or not it will drive click through. Simon Edelstyn of content sharing platform Outbrain has some great tips for this, which include using questions, lists and exclamation points.

Don’t be afraid to sensationalise in order to get those clicks.

Sensational titles get clicks
Sensational titles get clicks

Link strategically

Links can be used to drive traffic to other pages, position your post as authoritative and alert your audience to similar content that they might enjoy. In your posts, link to:

  1. Landing pages on your site to help with SEO, lead generation and conversion.
  2. Sources you have used and you believe your audience will find useful.

Add images

When you link to your posts on social media, be sure to include an image. According to research by Buffer, posts on Twitter with images have been proven to get a much higher click through rate than those without.

Automate sharing

Providing your blog has an RSS feed, you can set up If This Then That to update all of your social media profiles as soon as a new post goes live.

Automate sharing with IFTTT
Automate sharing with IFTTT

Martin

Works at Copify

2 thoughts on “5 Easy ways to get more out of your blog posts

  1. Good article Martin.
    We’ve been trying this a lot recently, researching and building guides and white papers and reaching out to blog owners to see if they are interested in the content, it’s working when we get the research right and really target the articles on one very unique topic. Where we’ve not done so well, it’s because the topics have been too broad.

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