The following are 5 awesome tools we use to keep on top of daily tasks.
CRM – Streak
Keeping track of sales leads and support tickets used to be a bit of nightmare, until we discovered Streak. Streak helps us to keep track of all inbound and outbound emails and assign these to team members within Gmail. Well worth a look if you don’t already have a CRM system in place.
Keyword rankings – Pro Rank Tracker
60% of our visits come from Google, so it is vital that we keep a daily eye on keyword rankings. There are lots of tools out there, but we have found that Pro Rank Tracker, a ‘does what it says on the tin’ rankings tool is perfectly adequate for getting a top down view of rankings across our 3 domains. You can check up to 50 terms for free.
Twitter – Circular
Think Buffer, but free. Circular helps us to schedule Tweets to be sent out at regular intervals. We combine external links to content marketing/internet marketing/SEO news with links to internal content assets such as guides and blog posts and schedule these to be sent out over the course of the day.
Live chat – Zopim
We’ve found that having a live chat option really helps us to convert potential customers and deal with support enquiries in real time. Zopim is the best live chat platform we have used, and supports one user for free, with paid options for more agents.
Dev – Github
For organisations who rely on a number of people working on the same codebase, GitHub is a godsend. We use the tool for logging bugs and enhancement requests as well as on-site copy changes.