Over the past 18 months I have received hundreds of copywriting applications. Based on this, the following are my top 5 tips for copywriters when applying for work.
Don’t name your CV ‘My Copywriting CV’
You’ll make it pretty obvious that you have more than one version of your CV, which means that you are a Jack of all trades, and a master of none.
Make it relevant
Worked in your local pub? Stacked shelves in ASDA? Great, but why should I care? I want to know if you can write good copy, that’s all.
Get my attention
Dear Sir or Madam, I would like to apply for the position of copywriter.
Zzzzzz. If this is how bland your covering letter is, what is your copy going to be like? I’m not even going to waste my time reading it.
If you’re a decent copywriter, you should be able to do better than this.
Do your homework
Show that you have taken the time to research the person or company you are applying to, tell them what you like about them, or even what you don’t.
Steven Jenkinson, one of our best copywriters got this spot on. Here is what he wrote in his application email:
I’ve been following the debate on Copify. It looks like it’s been something of a bumpy ride, but, having already registered with you, it’s good to see your service finding its feet.
In short, I’d like to apply as a professional copywriter. But first, let me briefly introduce myself – I’m based in City, working for Agency as the UK agency’s permanent staff copywriter. Since I started out three years ago, I’ve acquired plenty of experience writing long and short copy for countless audiences, purposes, tones and media. I’ve also acted as a Press Officer, so I have substantial experience of writing press releases for the agency and on behalf of our clients. Having looked over some of Copify’s previously-advertised jobs, this would undoubtedly be useful.
This impressed me on 2 counts:
1. He knew the background to the company.
2. He outlined his experience and most importantly, how it was relevant to us.
The proof of the pudding…
Good writer? Prove it. Show your versatility with a range of samples on different subjects.