Monthly Archives: April 2011

5 High Quality Linkbuilding Tips

High quality links have always been an important part of gaining Google rankings and following the recent Panda update, this has become all the more apparent.

A few directory submissions and some badly written ezine-type articles just won’t cut the mustard anymore, so read on to discover our top 5 tips for gaining Pandaproof links.

Be controversial!

Controversy can lead to notoriety, and in the online world that means one thing, links! Believe it or not, there are some people who don’t like Copify very much…

But it’s not all bad, we’ve acquired some decent links from sites who have commented on our unconventional business model.

The Wall Blog

The Wall Blog

Talk to non-profit organisations

Links from .org, .gov and .ac domains are just about the best type you can get. So, if you have any ties with your local council, college or university, ask them nicely for a link. Here’s a couple of examples we’ve managed to acquire from Lancashire County Council and the lovely people at Lancaster University.

Link from Creative Lancs
A link from the good folks at Creative Lancashire
A link from Lancaster University
A link from lancaster.ac.uk

Tell your story…

The great thing about the internet is that there is always someone out there who wants to hear what you have to say. Here at Copify we love reading about startups, which led us to a couple of sites that were kind enough to feature us. In exchange for editorials, we gained some decent exposure and a couple of valuable links.

Startups.co.uk

Startups.co.uk - Just Started

Econsultancy - Start Me Up!

Econsultancy - Start Me Up!

PR

Arguably the best way to acquire links, putting out a press release to the right hubs will not only drive brand awareness and exposure in Google News, but also links from a number of sites.

Links from a press release

Links from a press release

Social networking

Social media and networking sites are becoming an increasingly important part of SEO, so make sure you don’t miss out.  Twitter and Facebook are the two main contenders, but if you operate in B2B then LinkedIn may be more up your street. This offers a great way to connect and share resources with fellow professionals and also to link to your website with 2 quality anchored links.

Linkedin

Linkedin

Got a linkbuilding tip of your own?

Submit below, the best one wins a Copify mug!

How To Make Your Site Google Pandaproof

So Google’s Panda update has finally hit the UK, but what does it actually mean? We’ll take you through some of the winners and losers and some of the ways you can make your site Pandaproof.

Background

The Panda update has been introduced by Google in a bid to rid its results of ‘low quality’ content. The recent JC Penney debacle has highlighted the need for the search engine to police its results, in order to penalise sites which deliberately attempt to manipulate its algorithm.

The results

The following are some of the winners and losers of the recent update, based on research carried out by the good folks at Search Metrics.

Winning

The following are the 10 biggest winners in terms of page impressions following the update:

#Winning

#Winning

1. youtube.com
2. ebay.co.uk
3. telegraph.co.uk
4. guardian.co.uk
5. bbc.co.uk
6. yahoo.com
7. blogspot.com
8. wikipedia.org
9. apple.com
10. dailymail.co.uk

No major surprises here. These are all authoritative, user-friendly sites with lots of original, regularly updated content.

Losing

Top losers

1.reviewcentre.com
2. myvouchercodes.co.uk
3. ciao.co.uk
4. dooyoo.co.uk
5. promotionalcodes.org.uk
6. about.com
7. brothersoft.com
8. everydaysale.co.uk
9. answers.com
10. pocket-lint.com

Above are the 10 biggest losers in terms of page impressions. So, why have they lost? James Perrin at Impact Media suggests that the reason could be that many of these sites are mainly image based, with little original or unique content. He seems to be on to something, as Google has previously threatened to take action against this.

The knock-on effects

A surprise casualty of this update has been Play.com, who saw page impressions decrease by almost 9% following the update. One of the reasons for this could be the volume of links the retailer has from 10th biggest loser pocket-lint.com, as demonstrated below:

Poor links?

So what will the impact of this update be for you? Well, if you’ve been implementing an SEO strategy that’s centred around article marketing, this could be very bad news indeed. Articlesbase,  Ezine Articles and Squidoo are among a number of sites which have been hit by Panda. This means that links from these sites could be de-valued.

5 ways to make your site Pandaproof

1. Make sure that your site has 100% unique and original content and update it as often as possible.

2. Don’t rely too much on imagery, get a good balance between images and text.

3. Don’t link excessively from your pages, either internally or externally.

4. Don’t rely on article writing and distribution for SEO, get a mix of links from partners, directories, blogs and press releases.

5. Use your loaf! Google rewards good user experience, build a site that is user-friendly and you’ll be fine.