Monthly Archives: October 2010

Vote for Copify!

Unless you’ve been trapped down a Chilean mine for the past few weeks, you’ve probably been hearing lots about the forthcoming Mashable Awards.

Here at Copify, we’re going forward for the ‘Most Promising New Company’ gong.

Why vote for us?

  • So far in 2010, we’ve processed over 100,000 words of copy for marketing agencies up and down the land.
  • We’ve helped aspiring copywriters from across the UK to put their name on the map.
  • We’d love a trip to the awards ceremony in Las Vegas…

5 Opportunities to Improve Conversion Rates

The following are Copify’s top 5 tips on how to improve your website’s conversion rates.

Stronger and more prominent calls to action

Make sure that calls to action are above the fold, in the immediate eyeline of the customer, so that they are the first thing they see. Create a sense of urgency with phrases such as “Buy today for £xxx!”

Highlight your USPs

Information such as ‘FREE Next Day Delivery’, or any other USP should be clearly visible on every page of your site.

Clear USP during sign up by Basecamp

Less information on pages

Content is king, but too much can be overkill. Be as brief as possible and avoid cluttered pages, which are likely to distract customers from the buying process. Remember that web users skim read, so make information accessible by using bullet points and highlight key points in bold.

Simple and effective layout by NkdMan

More emotive, customer-focused copy

Avoid content that is impersonal and too focused on facts and information, rather than pushing your USPs. Create desire with emotive, customer-focused copy, which talks to them directly.

Informative yet engaging copy by MailChimp

Customer login at point of order

A login feature could improve conversion rates, as it would save customers the time and hassle of inputting their address and payment details every time they make a purchase. Even better, utilise mainstream methods of authentication like Open ID, Facebook Connect, or Twitter.

Make life easier during sign up