Getting into freelance writing Copify

What you need to know about getting into freelance writing

If you’re thinking of getting into freelance writing but are just a little worried about how you take that first step, then take some time to read our useful guide for newbie freelancers.

Working as a freelance writer can be a rewarding job for anybody who enjoys crafting content and it’s a flexible work option, as you get to choose where and when you work. Of course, it’s important you possess enough self-motivation and discipline to keep you writing and earning on a regular basis, as working from home can prove difficult if you’re easily distracted.

Pros of freelance writing

Some of the positive aspects of freelance writing include:

  • Determine your own workload
  • Choose where and when you will work
  • Flexibility of work and the range of available jobs
  • You are your own boss
  • It’s an ideal career for stay-at-home mothers or people who find it difficult to leave the home
  • A good way to build a career within a specialist lifestyle area or hobby

Launching your freelance career can be disheartening at first when pitch rejections are commonplace and work can be difficult to find. It’s important that you persevere and keep searching for the right opportunities to grow your career. Finding a stream of regular work on content writing websites is one way to ensure a steady income and build your writing expertise while working on applications for more lucrative assignments.

Freelancing is the fastest growing sector of the self-employed workforce. According to the Office for National Statistics, there were 2 million freelancers in 2016, which shows a rise of 43% from numbers for 2008. Up to 39% (790,000) of the total number of freelancers recorded in 2016 work in the associate, technical and professional sector, which includes writers.

Cons of freelance writing

Getting into freelance writing Copify Some of the disadvantages of freelance writing include:

  • Making money on a regular basis can be difficult
  • Some clients will have an expectation that freelancers can provide unpaid work
  • You need to develop a variety of business skills, including finance and business management
  • Self-motivation can be difficult when you work from home
  • Jobs may come along at inopportune moments, such as weekends or evenings

It’s unlikely that freelance writing will provide sufficient regular income in the early days of your business, and you may need to take on a part-time job or source some other form of income. Keeping up levels of motivation while pitching for writing jobs can also be difficult if you experience a steady stream of rejections.

Getting into freelance writing

Before you start looking around for freelance writing jobs, take time to sketch out a career plan and identify the areas in which you wish to develop your writing career. If you hope to work in the arena of newspapers and magazines, you will need to send regular pitches to editors.

Corporate content writers need to develop business contacts within the industry, while advertising copywriting requires a good deal of SEO knowledge and the ability to create persuasive copy. When you have worked out the areas in which you hope to write, you can structure the development of your writing pathway accordingly.

Getting into freelance writing Copify

Although being a graduate can provide a boost for freelance writing careers, it’s not always essential to have a degree. But you will need to create a portfolio of work to showcase your talents to prospective clients. Creating your portfolio can take time and substantial effort, as it should be reflective of a range of writing skills and highlight your best pieces of work.

One way of getting into freelance writing and building up a diverse work portfolio is to sign up with some of the freelancing websites, such as PeopleperHour, Elance or Copify. Working on sites such as these can provide a great introduction to a freelance writing career and help you decide whether or not it’s really for you.

Once you have built your portfolio and acquired experience within the field of freelance writing, you can start firing off journalism pitches or applications to organisations for corporate opportunities. Marketing your skills on social media is another way to source clients, alongside publishing a selection of your work on LinkedIn.

Following or connecting with businesses and organisations where you’d like to write can be a way of networking and building business contacts. You could also build links with businesses and other writers by offering to provide guest posts for blogs. If you decide to go ahead and provide guest posts, try running a Twitter search with the keyword “guest post” to identify websites and blogs within your fields of interest that are accepting guest posts.

Getting into freelance writing Copify

There are numerous ways in which you can grow your freelance writing career, so it’s important to find the right solutions that work best for you. Organising or scheduling your daily activities can help provide a structure to your day and ensure you get on with some of the tasks you might find more difficult.

Creating a daily organisation planner helps you track your time efficiently and provides a routine for the day. Some of the daily or weekly tasks you might want to include in your planner are:

  • Regular, scheduled hours of writing at times to suit your lifestyle. If you’re a night owl and work best when most people are asleep, then build this time into your planner and plan relaxation periods during the day.
  • Identify and build a client base by scheduling regular periods of time for pitching to editors, emailing or calling local business organisations, or applying for available jobs on freelancing websites.
  • Financial tasks such as invoicing, chasing payments and updating income and expenditure accounts should be scheduled on a regular basis as it’s important to know exactly where you stand with your business finances.
  • Maintaining a professional business website helps attract new customers and provides a platform for your portfolio of work. Once you have created your website, you should schedule regular periods of time for blogging and customer contact to ensure a regular stream of work is maintained.

Getting into freelance writing may be the best career decision you ever make. It is an enjoyable work option which can grow in a number of directions. Once you are an established writer, you may wish to take on your own employees or it could even give you the flexibility to travel and work from different locations anywhere in the world, just so long as there is an internet connection.

Good luck with your writing career and don’t forget to check out the rest of our blog for more freelance writing tips!

 

Main image credit: Tran Mau Tri Tam
Image credits: pixabay.comDan Counsell, Ilya Ilyukhin

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can I become a writer without a degree Copify

Can I become a writer without a degree?

For many people, becoming a published writer, author or freelance writer is a dream on their horizon. However, not everyone has pursued a journalism or English degree and, therefore, the question many ask is: “Can I become a writer without a degree?” In short, yes, you can. There’s no pre-requisite for being a writer other than being able to write.

Becoming a writer…

can I become a writer without a degree Copify As Leah McClellan writes for Simple Writing, “It’s true that writers need to know a few things, at least. And many successful writers — not all — have degrees, often in English or journalism. Plus, if you want to work as a writer in a company that requires a degree, well, then you need one.” She continues, “but when it comes to blogging, freelance writing, or even writing a novel or a non-fiction book, it doesn’t matter where you learned what you need to know. I’m serious… It’s not about the degree. It’s about what you know.”

Indeed, qualifications aren’t the most important part of writing. Ultimately, it needs to start with a love of writing and a passion for the topic in hand. Carol Tice for MakeALivingWriting.com agrees: “If I’ve learned one thing mentoring freelance writers, it’s this: Writers are hung up on qualifications… Desire is more powerful than a degree… Here’s the secret: Freelance writers never feel legit. We all feel like frauds. The successful writers just do it anyway.”

Although it may be easier to break into freelance writing with an English or journalism degree – largely because of the skills you will have been taught – it isn’t a pre-requisite. Maggie Linders of “Freelance Writing Riches” notes “I don’t have either of those things, and look at me now! I’m a former chemist, making a six-figure salary as a freelance writer.”

Writing for Hobby Lark, Sallie B Middlebrook PhD, comments: “You don’t need a college education to write a novel, as long as you love to write, are good at storytelling, and have the determination and persistence that it will take to see your project through to the end. I’m sure that millions of people start novels they never finish.”

Learning to write

Whether you study for a degree or not, ultimately, you need to learn the skills required for writing. As Sallie B Middlebrook continues to explain, “Although it’s the bottom-line truth that you don’t need a college education to write a novel, unless you were born knowing how to write them (and some very blessed people, I believe, were), then you will need to learn how to write a novel. It simply doesn’t matter whether you learn by taking courses taught by others, or on your own.” You can improve your skills and love of writing through practice, reading, blogging, courses, workshops, and many other methods. Work with whatever suits you and your learning style the best.

So with all this in mind, how do you become a writer without a degree?

Practice makes perfect

can I become a writer without a degree Copify Ultimately, it takes a lot of practice in developing and honing your skill. While many people love to write and find a lot of it comes naturally to them, it still takes time working on your writing to get to the level you need to be in order to make money from it. This involves getting your spelling and grammar spot on. Also learning to edit your own work and cutting out unnecessary words can be hugely beneficial for you. Through writing on various topics, reading the work of writers you love, and submitting your work to various competitions and opportunities, you’ll find you grow as a writer.

Take courses that will help you learn

Although you don’t necessarily need an education, you may find courses are beneficial for getting ahead. The important thing is to make sure whatever you pick is right for you, otherwise it will be a waste of time. Look at the topics or styles of writing that they cover, the length of the study, how well respected the institution is, and what you will gain in skills by the end of it.

Create a portfolio

What most magazines and publishers want to see above everything else is a portfolio. They want to know that you can write and need to be able to see this in action. When you put together a portfolio, pick out your absolute best bits of writing. If you want to present yourself as an expert, try to show this by grouping together pieces on a particular topic. Creating a portfolio isn’t always straightforward and you may find you have to do several pieces of writing for free in order to kick-start your work. Alternatively, you may choose to become a writer for a site like Copify where you can quickly build a growing portfolio of work and get paid for it.

Begin networking

can I become a writer without a degree Copify One of the greatest ways of becoming a writer without a degree is through getting your name out there, meeting people and building relationships with other writers and editors. As the popular saying goes, “It’s not about what you know, but who you know.” By getting familiar with people in your industry, you will be able to hear about opportunities before anyone else and will also be the name they think of when they have a piece of writing that needs doing. It’s important to find out who the key individuals are in your industry, particularly if you are writing on a specialist topic. Look to speak to the commissioning editors as they are the people who have the greatest influence over your work.

Start pitching

Ultimately it’s about presenting your ideas for articles and looking to get them published. You will no doubt get knocked back many times, but keep persevering and it will eventually pay off. Hard work really is what gets you where you need to be. Have confidence in your ability; if you get told ‘no’ then move onto the next opportunity and don’t dwell. It’s important to keep sending out ideas regularly and not get too hung up on a rejection. The more you put your name out there, the greater chance you have of being published.

 

Main image credit: MD Duran
Image credits: Kari SheaAndrew NeelNathan Dumlao

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how to learn content writing skills for free Copify

How to learn content writing skills for free

As a copywriter, it can be all too easy to fall into the trap of producing repetitive content that may end up feeling stale. For this reason, it’s important to continuously develop your skills. Not only will this help you become better at the more technical aspect of writing, but it can boost creativity, expand your dictionary and refine your writing style.

Even better? You’ll be on top of your game, acquiring many methods that will develop and hone your content writing, shining a light on current trends and successful ways of writing. For freelance writers, this is particularly important.

Below we take a look at how you can learn content writing skills for free, and in turn, increase the chances of securing higher paid work, new clients and exciting job opportunities. Read on to find out all you need to know.

Check out your competition

As a copywriter, having a refined tone of voice and recognisable style is the key to success. The best way to know how to direct your copywriting style is to research and get to know your competition.

When doing this, find a selection of freelance copywriters, marketing agencies or content creators who are leaders in your chosen field. This will give you a good understanding of what is currently attracting clients and readers, as well as what is achieving financial success. You can use their work as inspiration, with it giving you guidance on how to refine and develop your own copywriting skills and style.

Get up to scratch on your grammar

how to learn content writing skills for free Copify

When you’re a freelance writer, are in a fast-paced agency environment or are in a senior position at work, it can be easy to slip up when it comes to grammar. Especially when you’re working to sudden deadlines or you’re juggling multiple jobs at once. Avoid easy mistakes with the help of writing assistants and websites that have been created to improve grammar and offer essential writing support.

Grammarly is an excellent writing assistant that you can use to write entire documents on, or simply copy and paste completed work into. It can even be installed as an add-on in your browser or in Microsoft Word. The free version of Grammarly will automatically check the spelling and grammar of your work, as well as offer synonyms. It is free, but you can upgrade it for additional support which includes advice and suggestions on sentence structure, as well as a plagiarism checker, that will compare your work to over 16 billion web pages.

Another useful writing assistant is Word Web. Similar to Grammarly, this online writing assistant can be linked to almost any Windows program, can be used for offline working and can be referenced to Wikipedia or other web references.

Finally, there are a number of online reading resources that will enable you to learn more content writing skills to benefit your career. Jack Lynch’s Guide to Grammar and Style is an extensive guide created by a lecturer. It takes an in-depth look at grammar and usage in writing, with plenty of links to further reading and additional resources.

Get technical

For more in-depth guidance on your copy, the UseEnglish.com Text Content Analyser is a free text analysis tool. It provides useful statistics about your text that include the Gunning Fog readability index (a popular readability test that is applied to English writing), number of sentences, word count, unique words, average words per sentence and lexical density. This is an ideal resource for very specific briefs.

Get your creative juices flowing

how to learn content writing skills for free Copify When you’re locked into particular content work or a working environment, creativity can sometimes take a back-seat. However, did you know that creativity and imagination, even when they don’t seem relevant, can be applied to your content writing work? Creative outlooks are more likely to benefit companies with out-of-the-box-thinking and unique ideas.

A simple trick is to take 5 minutes out of work to listen to some music that will stimulate your mind and help drum up inspiration. One of the most common mistakes for copywriters is to continue writing and pushing through a ‘writer’s block’. If you ever feel like you’re losing your focus or train of thought, take a step back from your work and give your mind a moment to catch up.

There are also a number of great online creative writing prompt tools, that may be completely unrelated to your professional writing, but can be applied to benefit how you work. Writers Digest creative writing prompts is our go-to, with an extensive list of interesting, exciting prompts that will get the creative juices flowing and help you learn content writing skills. Poets and writers is another great one to use. They post a unique poetry prompt on Tuesdays, a fiction prompt on Wednesdays and for added creativity, a nonfiction prompt on Thursdays.

Break the cycle of linear thinking

how to learn content writing skills for free Copify Corporate copywriting causes linear thinking and can often seem impersonal or mundane. However, personality and creativity can be applied to these types of content too, to result in more engaging, interesting content that will benefit any company.

The best way to get out of a cycle of linear thinking is to start creating ‘word clouds’ and diagrams that encourage more abstract approaches to a brief. You can simply use a notepad to create spider diagrams to explore words and ideas, or you can use clever online tools such as Vocal Grabber. Vocal Grabber is a visual thesaurus that takes an in-depth look at your chosen word or sentence and its affiliations.

Gain access to in-depth and unusual resources

To learn content writing and give yourself an edge, create a useful database of resources that others may not have. This will help you create unique, interesting copy that sets you apart from the rest.

For example, if your copywriting speciality is in fashion or beauty, find leading data and news resources that will give you insider information on these industries.

You should also have access to copywriting-improving resources such as expert advice on CTA practices and SEO copywriting tips for improved link building.

 

Main image credit: kaboompics.com
Image credits: snapwiresnaps.tumblr.compixabay.comSebastian Voortman

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what is ghost blogging Copify

What is ghost blogging?

There’s nothing spooky about ghost bloggers! You’ve probably heard of ghost writers – writers who produce work for someone else and allow them to take the credit. Well, ghost bloggers work in a similar way.

Ghost writing has been a common practice for years, particularly in long-running series of books, such as the Goosebumps series of novels, credited to author R L Stein, but written by other authors using the R L Stein name, to allow for continuity.

Popular influencers are also turning to ghost writers to keep themselves in the limelight. Teen favourite Zoella used a ghost writer for her first novel, Girl Online, and Kardashian sister Kylie Jenner found herself in hot water after a ghost writer published some rather adult content on her Twitter feed.

It’s not just novels where ghost writers are drafted in, either. Elton John has a well-known association with the ghost writer Bernie Taupin, who wrote the lyrics for Candle In The Wind and Tiny Dancer. Former American President Barack Obama partnered with Jonathan Favreau, who was employed as his Director of Speech Writing.

A ghost blogger is simply a ghost writer who specialises in producing blogs for others. Set the topic, find a ghost blogger who’s enthusiastic about the subject, and there’s no reason for anyone to think you didn’t write it yourself.

What is ghost blogging?

what is ghost blogging Copify Online presence is an important part of any business’ marketing strategy, and drawing people in with inviting content is a great way to build a customer base. A well-written blog is sure to draw attention, which in turn will rank your website better in search engine results, educate readers, and attract potential new fans.

Blogs these days are a great way to interact with the world. Brands use them to discuss opinions, give feedback and market products. The modern consumer is now used to building a relationship with a brand through social media, and an active blog is a really simple way to open a dialogue with visitors, whose feedback can provide guidance for your next steps.

The problem for prospective professional blog owners is that keeping a blog updated and relevant is hard work. It requires a time commitment, which many struggle to meet, and each blog needs to be unique and individual. Someone not used to blogging might struggle with this obligation, especially with a developing brand to take care of. This is where the ghost blogger can step in and help.

Who uses ghost bloggers?

Anyone can use a ghost blogger. You’d probably be surprised at the number of blogs which are written by ghost bloggers. People request the services of a ghost blogger for all sorts of reasons.

1. People pressed for time

what is ghost blogging Copify We live in a busy world, where we’re juggling our obligations every minute of the day. Generating a quality blog takes time, which you may prefer to hand over to someone else.

2. People who don’t have the writing ability

Even the most successful business owner may feel less than confident about their writing ability. Hiring a ghost blogger, who will have impeccable written English, avoids the risk of readers seeing poor quality text on your website.

3. People who need to demonstrate credibility

Sometimes you need to show credibility to maintain your audience. This is where a service like Copify can be useful. Filling in a quick brief shares the request to a pool of copywriters who choose jobs which they have the required subject knowledge of.

4. People who just don’t like writing

For some people, writing a blog is just like being back in that classroom, with an essay deadline looming over them. They don’t find writing enjoyable, and that sense of misery is only going to be conveyed to a reader of their blog.

Do any of those reasons resonate with you? Then hiring a ghost blogger is probably going to be the best solution to your blogging needs.

Who are these ghost bloggers?

what is ghost blogging Copify The great thing about a ghost blogger is that they’re anonymous. Predominantly, they’re professional freelance writers who have worked for years to hone their skills. Some have their own successful blogs, which gives them the experience they need to be a ghost blogger. This sort of online portfolio demonstrates a writer’s tone and style, and it allows the potential employer to see if the blogger’s writing style matches their requirements.

Ghost blogging is a rapidly growing profession, and there’s plenty of competition amongst writers who wish to be a ghost blogger. A good ghost blogger will work to an agreed deadline and be able to follow any specific requirements you might have for your blog such as the inclusion of keywords, links or topics. They’ll understand the need for discretion, no matter how tempting it is to talk to their friends if you’re asking them to blog about something very exciting.

For the average ghost blogger, they accept that ghost blogging is not going to win them the next Pulitzer prize. They enjoy the variety of being asked to write about a variety of topics which they may not come across in their everyday lives. Each job is an opportunity to sharpen their skills. They tend not to mind that they’re not getting their name on a blog about blisters, or the best way to unblock a toilet. The important thing for a ghost blogger is doing a great job so that you’ll come back and hire them again.

Goodbye to ghost blogging guilt

One reason many brands have dithered over hiring ghost bloggers is that they feel that they’re deceiving their readers in some way by not writing the content themselves. However, the amount of available ghost bloggers simply reinforces the fact that more and more brands are turning to the services of ghost bloggers. It’s just not something which is widely publicised. If you outsource other aspects of your business, why not make use of ghost blogging?

Your audience deserves the best possible content you can provide, keeping them entertained and engaged with your brand. A professional writer can make a significant difference to your blog, and your business. Let Copify match you with a ghost blogger who can do you justice.

 

Main image credit: Toa Heftiba
Image credits:  Thomas Lefebvrepicography.costokpic.com

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