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	<title>Copify Blog</title>
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	<link>http://blog.copify.com</link>
	<description>The latest ramblings from the Copify team</description>
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		<title>Is it time for SEO agencies to start taking copywriting seriously?</title>
		<link>http://blog.copify.com/post/is-it-time-for-seo-agencies-to-start-taking-copywriting-seriously/</link>
		<comments>http://blog.copify.com/post/is-it-time-for-seo-agencies-to-start-taking-copywriting-seriously/#comments</comments>
		<pubDate>Fri, 04 May 2012 13:40:05 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Copywriting jobs]]></category>
		<category><![CDATA[Google Panda]]></category>
		<category><![CDATA[Google Penguin]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1158</guid>
		<description><![CDATA[Google&#8217;s recent algorithm updates are increasingly penalising sites with little or no unique content. Could this mean that SEO agencies will finally start to realise the value and importance of copy as part of their campaigns? Econsultancy&#8217;s 2012 SEO agencies &#8230; <a href="http://blog.copify.com/post/is-it-time-for-seo-agencies-to-start-taking-copywriting-seriously/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/is-it-time-for-seo-agencies-to-start-taking-copywriting-seriously/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>BrightonSEO Roundup – Top 5 Takeouts</title>
		<link>http://blog.copify.com/post/brightonseo-roundup-top-5-takeouts/</link>
		<comments>http://blog.copify.com/post/brightonseo-roundup-top-5-takeouts/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 12:06:18 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1132</guid>
		<description><![CDATA[Here's a roundup of our top 5 takeouts from Friday's excellent BrightonSEO event <a href="http://blog.copify.com/post/brightonseo-roundup-top-5-takeouts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brightonseo-roundup-top-5-takeouts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brighton SEO Roundup &#8211; Search marketing &#8211; from Panda to Black Swan</title>
		<link>http://blog.copify.com/post/brighton-seo-roundup-search-marketing-from-panda-to-black-swan/</link>
		<comments>http://blog.copify.com/post/brighton-seo-roundup-search-marketing-from-panda-to-black-swan/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 14:55:57 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[Google Panda]]></category>
		<category><![CDATA[linkbuilding]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1049</guid>
		<description><![CDATA[Stefan Hull Why are SEOs so surprised by Google updates? Black Swan Events - A surprise event that occurs. - Can be rationalised by impact. - Depends on your point of view. Chase after your best interpretation of what users &#8230; <a href="http://blog.copify.com/post/brighton-seo-roundup-search-marketing-from-panda-to-black-swan/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brighton-seo-roundup-search-marketing-from-panda-to-black-swan/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brighton SEO Roundup &#8211; Maximizing your SEO Agencies</title>
		<link>http://blog.copify.com/post/brighton-seo-roundup-maximizing-your-seo-agencies/</link>
		<comments>http://blog.copify.com/post/brighton-seo-roundup-maximizing-your-seo-agencies/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 14:31:06 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1045</guid>
		<description><![CDATA[James outlined a 5 step plan for working with, and getting the most out of an SEO agency. <a href="http://blog.copify.com/post/brighton-seo-roundup-maximizing-your-seo-agencies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brighton-seo-roundup-maximizing-your-seo-agencies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brighton SEO Roundup &#8211; How you can get BIG links from BIG media sites</title>
		<link>http://blog.copify.com/post/brighton-seo-roundup-how-you-can-get-big-links-from-big-media-sites/</link>
		<comments>http://blog.copify.com/post/brighton-seo-roundup-how-you-can-get-big-links-from-big-media-sites/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 14:11:39 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1042</guid>
		<description><![CDATA[You don't need to have relationships with people to get links, follow them on Twitter, LinkedIn etc.

Find out before you contact a site what their policies on external links is.  <a href="http://blog.copify.com/post/brighton-seo-roundup-how-you-can-get-big-links-from-big-media-sites/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brighton-seo-roundup-how-you-can-get-big-links-from-big-media-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brighton SEO Roundup &#8211; It&#8217;s only words? Working with Content Strategy</title>
		<link>http://blog.copify.com/post/brighton-seo-roundup-its-only-words-working-with-content-strategy/</link>
		<comments>http://blog.copify.com/post/brighton-seo-roundup-its-only-words-working-with-content-strategy/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 13:53:01 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1038</guid>
		<description><![CDATA[The story so far&#8230; Historically, UX designers, SEO, editors worked in silo on content&#8230; A white hat SEO agency historically gave the following 3 tips to improve SEO Social sharing buttons Great content Something else But SEO needs more than &#8230; <a href="http://blog.copify.com/post/brighton-seo-roundup-its-only-words-working-with-content-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brighton-seo-roundup-its-only-words-working-with-content-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brighton SEO Roundup &#8211; Searchbots: Lost Children or Hungry Psychopaths? What Do Searchbots Actually Do?</title>
		<link>http://blog.copify.com/post/brighton-seo-roundup-searchbots-lost-children-or-hungry-psychopaths-what-do-searchbots-actually-do/</link>
		<comments>http://blog.copify.com/post/brighton-seo-roundup-searchbots-lost-children-or-hungry-psychopaths-what-do-searchbots-actually-do/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 11:54:53 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1035</guid>
		<description><![CDATA[Google does not tell us when it visits which sections of sites in Webmaster Tools. Use your webserver log files for more insight. If you can write a script to dig into these files, this can provide some real insight. &#8230; <a href="http://blog.copify.com/post/brighton-seo-roundup-searchbots-lost-children-or-hungry-psychopaths-what-do-searchbots-actually-do/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brighton-seo-roundup-searchbots-lost-children-or-hungry-psychopaths-what-do-searchbots-actually-do/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brighton SEO Roundup &#8211; Microformats and SEO</title>
		<link>http://blog.copify.com/post/brighton-seo-roundup-microformats-and-seo/</link>
		<comments>http://blog.copify.com/post/brighton-seo-roundup-microformats-and-seo/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 11:35:31 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1032</guid>
		<description><![CDATA[People using a generic term &#8216;rich snippets&#8217; for markup data, but there are several different types: Microformats Mark up data with pre existing attributes of HTML. Full example of a recipe in Microformat Microdata A method of marking up data &#8230; <a href="http://blog.copify.com/post/brighton-seo-roundup-microformats-and-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brighton-seo-roundup-microformats-and-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brighton SEO Roundup &#8211; Killer Market Research for Peanuts</title>
		<link>http://blog.copify.com/post/brighton-seo-roundup-killer-market-research-for-peanuts/</link>
		<comments>http://blog.copify.com/post/brighton-seo-roundup-killer-market-research-for-peanuts/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 11:05:58 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1029</guid>
		<description><![CDATA[Great market research: Understands customer needs Needs to be accurate and up to date Reacts to fast-changing markets Example one Jo runs a company selling baby products, wants to go online understands importance of SEO. Generic terms too competitive. Builds personas &#8230; <a href="http://blog.copify.com/post/brighton-seo-roundup-killer-market-research-for-peanuts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brighton-seo-roundup-killer-market-research-for-peanuts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brighton SEO Roundup &#8211; How to launch or re-launch a brand or product online effectively</title>
		<link>http://blog.copify.com/post/brighton-seo-roundup-how-to-launch-or-re-launch-a-brand-or-product-online-effectively/</link>
		<comments>http://blog.copify.com/post/brighton-seo-roundup-how-to-launch-or-re-launch-a-brand-or-product-online-effectively/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 10:14:57 +0000</pubDate>
		<dc:creator>martin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.copify.com/?p=1026</guid>
		<description><![CDATA[What is a brand? Not what &#8216;you&#8217; say it is, what &#8216;they&#8217; say it is. Brands are related to your customer&#8217;s feelings. Reasons for a rebrand: Overcrowded marketplace Brand confusion Buy out or merger New product or service line One &#8230; <a href="http://blog.copify.com/post/brighton-seo-roundup-how-to-launch-or-re-launch-a-brand-or-product-online-effectively/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.copify.com/post/brighton-seo-roundup-how-to-launch-or-re-launch-a-brand-or-product-online-effectively/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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