Following our ‘what not to put on your SEO agency website‘ post, here’s 5 phrases to avoid if you don’t want to sound like a chump.
“I’m a Rockstar”
As great as it is, SEO is not Rock ‘n’ Roll
So you’re a maverick? Not afraid to bend the rules, maybe buy the odd link or two?
But a Rockstar, really?
Rockstars sleep with supermodels and drive Rolls Royces into swimming pools.
When was the last time you did that?
“Content is king!”
Most of the people who claim that ‘content is king’ wouldn’t know good content it it slapped them in the face.
It’s only after the recent Google updates that most SEOs have really started to wake up and smell the coffee.
Even now there are plenty of people who are paying lip service to the idea that content really matters.
“Google is so unfair!”
Google is constantly changing it’s algorithm in order to deliver a great user experience.
Yes it’s annoying that you can’t just submit an ezine article or two to get rank any more. It’s even more irritating that you can’t see your referring keywords in Google Analytics.
But Google doesn’t owe you a living, quit whining about how evil it is and get on with it.
“I’m an SEO strategist”
The SEO strategist knows everything there is to know about Google’s ark of updates.
Ask him to actually show you how to acquire some backlinks and he’s stumped.
“I’m white hat”
Amazon’s SEO guys are white hat, everyone else has to be at least a little bit grey to get stuff done. Stop claiming that you are whiter than white, you’re not fooling anybody.
