The start of a new year is a great time to consider your content marketing strategy. If you’re looking for some inspiration, here’s Copify’s content marketing predictions for 2012.
The death of ezine article marketing
Thanks to Google’s Panda update, links from Ezine Articles et al are now virtually worthless. So hopefully 2012 will see an end to those dreadful, mundane, “10 things you didn’t know about cat food” type of articles that have been cluttering up the internet for far too long.
Blogger outreach
For the uninitiated, blogger outreach is the process of reaching out to bloggers and offering them content and in some cases payment or goods/services in exchange for coverage and those all important backlinks.
If these blogs have a decent authority and the links are in context, the value of this in SEO terms can be very valuable indeed.
Advertorials
Most local and even national newspapers are now pimping out space on their websites to advertorial content. If you can find a contact who will publish content for you, these below the radar links will be hugely beneficial for SEO. Get in there before everyone else does.
Hopefully 2012 will see an end to those dreadful, mundane, “10 things you didn’t know about cat food” type of articles that have been cluttering up the internet for far too long.
PR
If you’ve been doing generic press release syndication via services like PR Web then it’s likely that you will have reached a saturation point in terms of links. 2012 should see a growth in smarter PR syndication and the increasing importance of promoting this socially and putting in the leg work of talking to journalists and publishers.
The return of infographics
More and more people are consuming digital content via devices such as tablets and smartphones, which means that displaying it in an appealing way has never been more important. As a result, we predict that infographics will become increasingly popular in 2012.
Summary
Investing the time and money in high quality content that people actually want to read and share will pay dividends in 2012 and beyond.
What’s on the agenda for your 2012 content marketing strategy?
