Category Archives: Events

Brighton SEO Roundup – Microformats and SEO

Glenn Jones

Glenn Jones

People using a generic term ‘rich snippets’ for markup data, but there are several different types:


Mark up data with pre existing attributes of HTML.

Full example of a recipe in Microformat


A method of marking up data with HTML 5 attributes.

Full example of a recipe in Microdata


A method of marking up data with custom attributes and namespaces. Complex but flexible.

Full example of a recipe in RDFa

See full

Microformats vs Microdata/RDFa

Microformats are simple, easy to use.

Useful for events, products etc. Pages with video etc, use microdata to describe objects that are unusual.

Marking up a Yorkshire Pudding recipe

  • Look at Recipe on
  • Add the top level class around the HTML containing your data.
  • One property can live inside another.
  • A property can have child properties.
  • A property can take data from the text of an element or another attribute.

Things Glenn is asked most: How does this effect SEO?

Answer: Suspects is a signal but more importantly is CTR can see improvement of 10% – 20% when rich snippets are present in search results.

Further reading and tools

Brighton SEO Roundup – Future SEO Vistas – the Semantic Web and the Internet of Things

Phillip Sheldrake – Future SEO Vistas – the Semantic Web and the Internet of Things

Philip Sheldrake

Philip Sheldrake


A quick summary of Philip Sheldrake‘s talk at Brighton SEO.

Philip opened with his take on “Web 3.0″ (he has a ™ pending!) aka The Semantic Web.

In parts, quite a technical talk touching on this huge subject. A brief summary of “linked data” was given:

“In computing, linked data describes a method of publishing structured data so that it can be interlinked and become more useful. It builds upon standard Web technologies such as HTTP and URIs, but rather than using them to serve web pages for human readers, it extends them to share information in a way that can be read automatically by computers. This enables data from different sources to be connected and queried”

The basic premise being that individual resources can be linked, based upon which other resources they “know” about.

When we work with millions of URLs (resources) we can build up the “big picture” of how all this data is interlinked.

To what degree do search engines base their results on this concept?

Instance linkages within the linking open data datasets

Instance linkages within the linking open data datasets

Linked data gives us a good insight in to how huge data sets (i.e. millions of websites) can be linked, how they interact, and the relations between each can be shown in a clearer way.

A graphical representation of a linked data set can be shown (similar to above) great for us humans, but also on a machine level the relations are easier for computers to understand.

A great video on the subject here:

Copify is 1 year old. Beer?

A big fat 1 today

Well, what a year.

Copify has been running for 12 months and aside from bragging about how we celebrated, we wanted to post this to say a HUGE thank you to everyone involved.

When we started Copify we could not have dreamed of having this number of quality, hard working and conscientious copywriters, picking up jobs and hitting deadlines day in day out.

Thank you so much, you guys rock.

Also not forgetting the clients who have put faith and money in to Copify, thank you for using the service. Without you guys we could not have got off the ground, and we sincerely hope you are as happy as we are with the service.

Copify at beer fest

Some questionable hand placement, Martin and Rob pre-Ale

So, what does a Northern web company do to celebrate?

A Beer Festival in good ol’ Lancashire of course!

Being the crafty sods we are, we managed to wangle VIP tickets to the Lancaster Roundhouse Beer Festival, held in Lancaster Town Hall.

The annual event, now in its 22nd year, puts on a liver-busting spread of 60 ales, all from local micro-breweries, and also a selection of obscure international beers and fruity ciders.

This year also saw a new record for attendance, with the Friday night seeing more hangover enthusiasts turn up than ever before. Everything was all so civilised, we were savouring each and every beer,  comparing notes on things we had absolutely no idea about, then suddenly the lights were dimmed and the music started…

Lancaster Town Hall filling up nicely

Lancaster Town Hall filling up nicely

What ensued will hopefully never be revealed, but lets just say there was some outrageous dance moves going on and the hangover was well worth it.

Thanks to everyone at the Roundtable for a great night, hopefully our livers will be fully operational again for next years event!