Welcome to a new feature on the blog, Meet the writer. Here we’ll talk to Copify writers about their daily routine and how they got into the weird and wonderful world of copywriting. This week, it’s the turn of Raymond Peytors, a writer with over 25 years’ experience.
Q) Hi Raymond tell us a bit about yourself, how did you get into copywriting?
A) I have been writing various types of material for about 25 years. I started with small articles for local newspapers and magazines, copy for events and exhibitions followed and that led to an early introduction into copywriting.
Q) What does a typical day look like for you?
A) I usually start working at around 9am on projects that I have already accepted. Then I work until the orders are completed. The day ends when the work is done. I usually work for around six hours every day, except Sundays.
Q) How do you get over writer’s block??
A) I walk around, listen to music or engage in an activity that has nothing to do with writing. I love cooking and sometimes peeling vegetables can cure the block and get my brain working again!
Q) Do you have a full-time job, or are you freelance?
A) I have been freelance for 30 years. Working for myself ensures that I actually get on and do something. Working for others is just too limiting.
Q) What do you like about copywriting?
A) I love the creativity and the fact that I learn so much about different subjects. One reason I enjoy writing for Copify so much is that I never know what my next assignment will be.
Q) What frustrates you about copywriting?
A) Sometimes I have a great idea for an approach to a job only to find that my idea is out of line with the brief. Briefs can also cause frustration if they are unclear or ambiguous. Having said that, one learns to interpret what is required.
Q) What tools do you use every day to get the job done?
A) I use MS Word and I also have good dictation software. I find I sometimes produce better material when I am walking and speaking rather than typing.
Q) Content mills – necessary evil or just plain evil?!
A) Very necessary I think, especially for most website owners. Copywriting is not as easy as many people think it is. Paying a professional is undoubtedly preferable to publishing poor quality in-house material.
Q) How much do you know about SEO? How does it impact on how you write?
A) I know quite a lot about SEO and, as everything ends up on the Web nowadays, SEO unconsciously affects almost everything I write. Knowledge of SEO is essential in my view.
Q) Who would be your dream client to write copy for?
A) The Guardian newspaper, if they were brave enough to publish what I write!
Q) Who are your copywriting role models?
A) Will Self. He’s brilliant.