How to find freelance writers for your business Copify 3

How to find freelance writers for your business

If you’re looking to improve the quality of your web content or other offline marketing materials, then finding a freelance writer can be a great way to go. In fact, publishing regular content on your site is important, and a study by Hubspot found that publishing content 16 times per month can drive almost 4 times more traffic to your site than to your competitors. With so many different freelance writers available, you can be sure to find one with the experience you need and who is passionate about your industry. So, to help you get started, here are 7 great places to find freelance writers.

1. Online marketplaces

How to find freelance writers for your business Copify 4One of the most popular ways to find freelance writers is to head to an online marketplace, such as Upwork, Fiverr, and Freelancer, where talented freelancers post their skills. Here, you can then search through to find different writers who you like the look of. You can either hire them immediately or strike up a conversation to discuss their skills in more depth.

Many writers also include examples of their past work as well as reviews from previous customers. This is invaluable as marketplaces can be a mixed bag at times so it allows you to vet writers to ensure they are up to the task at hand.

2. Job boards

If you have the time to rifle through lots of CVs and proposals, then using job boards is another way to find freelance writers. On job boards, you write up a summary of what you are looking for and then ask potential writers to respond. It saves you the effort of sourcing individual writers and then asking them one by one if they are interested.

This way it places you in the driving seat as you get to select who you might be interested in and to discuss things further. But, as mentioned, you are likely to receive through a lot of proposals, many of which will be easily dismissable. There are a number of potential job boards you can use, and some of the most popular include Craigslist, Reddit and Blogging Pro.

3. Google for independent writers

How to find freelance writers for your business Copify 4Google is the go-to place to search for anything these days, so if you don’t mind spending a little more, why not use it to find yourself a writer? Just go ahead and type in the sorts of services you are looking for, such as “digital marketing freelance writer”. You can then scan through and directly find companies and individuals who specialise in writing about your niche.

Better yet, you can assume any individuals you find have a good depth of understanding around SEO. Being able to rank for phrases like this is not easy, as they are very competitive. The fact that their company ranks highest shows they have put work into their own content plan and know what works.

4. Speak to contacts

Of course, one of the best ways to find a freelance writer is to use the old-fashioned method of speaking to people you know. If you know other people in your industry and have a good working relationship, then you can ask them if they have a freelance writer they could recommend. It’s not the quickest way to find writers, but you never know what they might come back with.

Using this method has a few obvious benefits as well. If you hire via the other methods mentioned, then you are going off what others have reviewed online. Though such reviews are generally very accurate, you can never be too sure. However, if a friend or colleague is personally recommending a writer, then you can be better assured that they are indeed up to the task.

5. Reach out to your favourite bloggers

How to find freelance writers for your business Copify 2Perhaps one of the most underrated methods used to find freelance writers is to reach out to bloggers directly. If you are passionate about your industry, then no doubt you keep abreast within recent news and developments. This would mean regularly reading certain blogs and also reading the articles published by major publications like Forbes or Inc.com.

Over time you will likely start to recognise the same authors cropping up. So, why not reach out to them directly? They are the authoritative voices in your industry and you already know how good their work is. Sure, you might find their rates to be slightly higher due to their reputation, but it’s hard to put a price on top quality writing.

6. Social media

Social media is a powerful tool for achieving a lot of daily business tasks. And it just so happens that finding freelance writers is one of those tasks. In fact, doing so is incredibly easy and it’s best to use Twitter or LinkedIn to start off with. Simply log into your profile and search for “Freelance Writer”.

The suggestions it will come back with are people who have this as their job title. Better yet, the initial results to come back will be people who are most closely linked to your own inner friendship circles. Therefore, you can speak to mutual friends and ask for introductions. You can then also scout them out online beforehand to check that they offer the sort of writing services you require.

Ultimately, knowing how to find freelance writers comes down to experience and trying the different methods above. Once you work on a few platforms and try out a few different writers, you will soon get a feel for what quality to expect. Afterwards, you can then build working relationships with a few key writers who you know can consistently produce the sort of work you require.

7. Content agencies

How to find freelance writers for your business Copify 5Another great way to find freelance writers is to use the service of a content agency, like we offer here at Copify. We have a whole host of freelance writers who have experience writing across all sorts of industries. This includes things like travel & tourism, business, digital marketing and interior design. Our professional writers are well-versed in producing all sorts of content, from web pages to blog content.

The benefit of working with Copify is that you don’t need to rifle through loads of writers to find the right one. Instead, our writers see your jobs and then pick the ones that best suit their skills. Your content will also be vetted internally to ensure it’s up to scratch. Over time, as you become accustomed to certain writers, you can then choose to work with them exclusively. Want to find affordable freelance writers? Get started here.

 

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Do you need an English degree to be a writer - Copify

Do you need an English degree to be a writer?

No, but it might give you a head start. If you’re seriously considering taking up writing as a job then you need a wealth of skills in research, language and phrasing – but these can also be learned outside the classroom.

What’s covered in an English degree

An English degree considers the complexity and beauty of the language. It will suit you if you enjoy reading and analysing books, plays and poems. It also looks at what language means and how children acquire language. Students also learn to craft and assemble language in a way that can be used for communication, like creative writing, teaching, or advertising.

Jobs associated with an English degree

Do you need an English degree to be a writer - Copify 3There are many directions as a writer after completing an English degree, not all of them in the use of language. These include a copywriter for websites and blogs, an editorial assistant in a magazine, a teacher of English as a foreign language teacher to non-native speakers or a publishing house proofreader. It also helps get you on the road to jobs such as an information officer, secondary school teacher or social media manager. There are dozens of English courses available across the country and graduates enjoy a starting rate of up to £22k.

Across all the various types of writing-related jobs are the need for outstanding story writing skills, an excellent grasp of grammar, creativity and the ability to meet deadlines. You’ll also need to have good business management skills to market yourself as a freelancer and grab the experience you need to build your reputation.

Famous writers with no degree

J.K. Rowling, the Harry Potter author, says her parents never thought an English degree would get her anywhere so she studied French instead. She earned a B.A. in French and Classical studies from the University of Exeter. Other famous and respected writers without degrees include Maya Angelou, Truman Capote, Mark Twain, H. G. Wells and Charles Dickens. An English degree is no automatic path to success as a writer. Connected subjects which might prove useful include drama, music, performing arts, history, languages or media studies. It’s more important to be able to give great evidence of why someone should work with you than prove you have qualifications.

How to teach yourself

Do you need an English degree to be a writer - Copify 1Professional writers produce a wide range of materials. While some work on novels or short stories which they submit to publishing houses, others focus on information products like leaflets and websites. It’s worth looking at the breadth of materials that writers and copywriters work and produce samples to either pitch for work, or just develop your ability to produce them.

One of the early challenges to crafting the art of writing is to work out your own style, and how to adapt it. Are you a romantic writer that uses tons of flowery language? That might be good for some styles of publishing, or maybe a book author – but not so good for online content. There are also many technically gifted yet boring and unsuccessful writers. The most important thing to develop is an ability to use your words. You need to learn to move people. You must be entertaining, educating, and inspiring. Your reader is the most important consideration.

The importance of practice and work experience

The only way to craft your art, whatever degree or training you undertake, is to practice. You’ll need to work on your ability to come up with ideas that will sell, research things well and be able to change the way you express ideas according to your audience. You’ll also need to have confidence in your writing, be able to accept criticism and remain positive.

On a day-to-day basis that can mean joining a local writers’ group, entering writing competitions or blogging. Some good advice is to write every day, learn how to get past blocks in your flow, do timed writing sessions and get over your own perfectionism. You could think about taking creative writing courses available at local colleges or online, but prolific author Stephen King says the most important thing to do is actually read and write daily. You should also look at ways to get your words out there.

What to expect as a writer

Do you need an English degree to be a writer Copify 5Once you’ve perfected (or started to develop) your ability to write, the next step is to look for opportunities to have your work published or to join an editorial team. While the majority of writers are self-employed freelancers, they may be taken on for short-term contracts in television, radio, screen or theatre. You can also pitch stories as a freelancer to try and build your experience and expertise.

There are also some opportunities to be employed as writers in residence in particular communities or organisations. However, these gigs will rely on an impressive portfolio of your abilities, so work on your collection of writing samples. It may be useful in the beginning to look for jobs that may not offer great compensation but bring the opportunities to build your skills. However, don’t undervalue yourself as you start to build your reputation and look for better rates and opportunities.

Writers work in locations all over the world and new technology means remote ways of working, like our community of freelance writers, are becoming more popular. The highest concentration of writers in the UK is currently in London and the South of England but thanks to the fact most writers are freelance the work may often be solitary. It’s also difficult to achieve job security. On the other hand, most writers are home-based and can fit their work around other commitments. There are some opportunities for travel – particularly to conferences, events and festivals.

How to work as a writer with no degree

So the answer to “do you need an English degree to be a writer” is definitively no and some of the world’s greatest writers are fine examples of that. To get started in the writing industry, however, you’ll need to actively look at publishing houses, publications or outlets that might suit your style of writing and interests – and then pitch to them. Present a story that plays to their interests and shows your special talents and angle. And practice, practice, practice. It’s a joy to write for a living but getting there can be hard work. Good luck!

 

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7 tips on how to find writing jobs - Copify 6

7 tips on how to find writing jobs

Becoming a freelance writer is perhaps one of the most fulfilling and exciting career choices around. But all writers starting out have one very obvious and very challenging task to deal with … Knowing how to find writing jobs.

The very nature of freelance writing and the freedom it brings means that there it is a rather competitive industry. But at the same time, there are plenty of clients out there looking for talented and experienced copywriters.

As such, there are plenty of places to find the work you need. In fact, according to the Location Rebel, there are more than 100! So, to help you build up your portfolio and earn more money, here are 7 very straightforward ways to find writing jobs.

1. Search through the job boards

Luckily for you, there are already plenty of job boards around where clients post all sorts of projects. If you are just starting out and have very few contacts in the industry, then this is a good place to start. Some examples of the most popular job boards around include Contena, Blogging Pro and ProBlogger.

There are plenty more, and some are focused entirely on certain niches. Once you’ve decided on your chosen niche, you can search through Google and find the job boards best suited to you.

2. Become active on Facebook groups

7 tips on how to find writing jobs - Copify 4There’s literally a never-ending supply of Facebook groups that you can join and become active in to help you find work. Many such groups aren’t ones where clients are looking for writers, but more where small business owners and freelancers get together to support each other.

You should be active in helping solve other people’s problems and recommend ideas. Over time, you will make contacts who need a copywriter or who know someone else who is looking for your services. A few great groups to get started in include the following:

3. Explore Reddit

Many people seem to love Reddit, whilst others hate it. Despite your preference, there’s no doubting that it’s a great way to find writing jobs. You will have to scan through lots of irrelevant posts and sift through work for other jobs, but you could find yourself landing a perfect client because of it.

Here are three subreddits that you can use to find some work. But remember, these aren’t the only three options. By searching around and becoming active in the community, you can find writing gigs better suited to your niche.

4. The power of Twitter job boards

7 tips on how to find writing jobs - Copify 2Twitter is a great way all on its own to find writing jobs. You can follow the good job boards and best writers, then get quick and easy notifications every time new opportunities pop up. Similar to Reddit, you may need to sift through the fog to find the right clients, but when you do, it will be worth it. Here are some useful accounts to follow:

5. Guest post for free

“Wait, what!? Write for free? Surely that defeats the whole point?”

Not at all. In fact, guest posting for free is one of the best ways to get ahead as a freelance writer. By writing for popular publications, you expose yourself to hundreds of thousands, or even millions, of eyes. These guest posts may lead directly to job proposals from clients who read your piece and loved your work.

As well as this, these guest posts serve as work to showcase to other clients you are pitching to. If you can write a guest post for a world-renowned site like The Huffington Post, then this gives you invaluable credibility for the future. But how do you get guest posts in the first place? The best way is to find publications you are genuinely interested in, and then start to become familiar with their work and build a relationship with them.

You can follow their other writers on social media and start to engage with them. After some time, these writers may help you get your foot in the door. Alternatively, you can simply pitch them a post idea that you know their readers will love. You could get shot down by taking this approach, so that’s why it’s usually good to build some familiarity first.

6. Create a blog

7 tips on how to find writing jobs - CopifyAs well as writing blog pieces for other people, you can create your own blog to showcase your beliefs and the quality of your work. By writing about your industry you can start to build up a following on social media, as well as helping people to find you organically. Simply by writing about your niche, others within your industry can find you and will follow what you write.

You never know what avenues this will then open up. They could simply message you after reading one of your articles and ask you to write some stuff for their site as well.

7. Join a copywriting agency

If you really are a good writer, then copywriting agencies like Copify are crying out for your services. You can sign up as a writer and get exposure to a wide variety of exciting clients and topics to write about. Better yet, you are not then limited to one sort of writing. You could build up your experience with things like blog posts, product descriptions, and web pages. Then, you can earn added income, hone your skills as a writer, and be better prepared for future clients you pitch to.

Now that you have a better idea of how to find writing jobs, your ability to secure more work comes down to two very simple things: creativity and perseverance. Yes, finding work initially can be tough as you are not the only writer around. But at the same time, it is not impossible. With a passion for the art of writing and the desire to succeed, then you can find enough work to build a whole new career as a freelance writer. If you need some more inspiration for finding writing jobs in 2018, check out these words of wisdom from some of the most successful freelance writers around.

 

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The best 3 copywriter training courses Copify 3

The 3 best copywriter training courses

So, you want to become a copywriter? For some people, it will be a natural progression from an existing course or path of studying. For others, it may be something that is being learnt through freelance work or in their spare time, or as part of another job role such as marketing or PR. And for many more, copywriting will be something they embark on a training course to develop and learn.

Choosing a copywriter training course

There are many different copywriter training courses available, all of which seek to teach you the key principles of great copywriting and advanced copywriting skills. There’s a lot out there, so which do you pick?

The best 3 copwriter training courses Copify 5Ultimately, you need to find something that works for you in terms of time, commitment, prerequisite grades, and location. You may be able to find some support online if you’re just looking for nuggets of advice and guidance. However, for really beneficial and professional support, you’ll need to sign up to a training course with a fantastic teacher to pass on their pearls of wisdom.

To get the most out of any training course, you need to be able to consistently attend all of the taught sessions or seminars, meet with your supervisor or mentor, submit all relevant examples, and complete the work to build your portfolio. A copywriter training course is a fantastic way of developing your skills and knowledge, but you will always learn more when you are enjoying what you are studying and it is most relevant to you in its application.

Some of the key questions you should look to ask are:

  • Will you be able to download the material and hold on to it afterwards as a useful resource?
  • Will you be kept up-to-date after the course if materials are updated?
  • What sort of technical and mentoring support is available?
  • Will there be any kind of community group as part of the package – for example, a Facebook group?
  • Are you expected to do any extra work in your free time?
  • Will you be able to use any work you complete for your portfolio afterwards?
  • Is there a money-back guarantee?
  • Who is the tutor and what is their background? Do they come highly recommended?
  • What qualifications or certificates will you get at the end?

The 3 best copywriter training courses

London College of Communication

The best 3 copywriter training courses Copify 4Whether you connect with your customers through Twitter or newsletters, blogs or press releases, copywriting can form an important part of this dialogue. At the London College of Communication, you can study their ‘Confident Copywriting’ course, covering a range of effective practical and creative exercises. It’s a one-day intensive course making it ideal for anyone who is tight on time but still keen to expand their repertoire. Taught on a range of dates in Elephant & Castle, London SE1, this course typically runs on a Tuesday between 11am and 5pm.

Your tutor would be Ron Finlay, who previously worked as the chief executive of Fishburn Hedges, a top 10 PR agency. He has over 30 years of experience within communications, and also founded his own communications business in 2010, working with a range of businesses in the health, environment, charity, and finance sectors, among others.

You won’t need a lot of equipment – just a pen and notepad, plus an eager desire to be able to review, edit and improve your writing, become more persuasive, write faster and better, and learn some of the key tricks of the trade. You’ll learn what it takes to target your writing to a specific audience, deliver copy across a range of channels and platforms, and use persuasive writing techniques to deliver effective copywriting.

The Institute of Direct and Digital Marketing

The best 3 copywriter training courses Copify 1When it comes to copywriting training courses, where you study can be as beneficial as what you study. Many people will recognise the names of institutions and identify the value they can bring. The Institute of Direct and Digital Marketing is one such place. Their copywriting and creativity courses are well recognised throughout London and the rest of the UK.

They have a whole number of courses to choose from, depending on what your interests are. From ‘Copywriting for Digital’ to ‘Copywriting for Not-for-Profit’, ‘Copywriting for Web and E-mail’ to ‘Copywriting Masterclass’, ‘Copywriting for Social Media and Blogs’ to ‘Writing for Content Marketing’, there’s a dynamic mix of topics covered. You will learn a range of advanced techniques that will ensure you are creating compelling copy that will engage with an audience, drive conversation, prompt action and encourage shares or sales. Ultimately, no matter what you do, you need to be able to engage, persuade, interact, entertain and inform – and with these courses, you’ll certainly learn how to drive a response from your reader.

Chartered Institute of Marketing

The best 3 copywriter training courses Copify 2The Chartered Institute of Marketing is another highly esteemed institution for studying copywriting. Whether you’re looking to pursue the traditional route with advertisements, brochures and direct mail or you’re interested in digital media, exploring social conversations, e-shots and newsletters, there’s a learning outcome for everyone.

The course is aimed at marketing and communications practitioners who are required to write copy for their role. It is also open to junior and aspiring copywriters, and even graphic designers or art directors who may find an appreciation of good copy can significantly help them in their job.

With these courses, which are run regularly in London, Manchester, Edinburgh and Birmingham, you will learn what the essential principles to good copywriting are, and develop a strong writing style. You will also learn about the key tips and techniques needed for effective headline writing, and what the best practices are when it comes to combining images and words. The training course will additionally help you learn about tailoring your copy to a specific audience, as well as opening your mind to the many challenges and opportunities that may come your way with a range of different media.

Want to learn copywriting from home? Take a look at our blog post for our top picks for online copywriting courses.

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