As humans we’re all fallible and can frequently make mistakes, it’s only natural. When looking at web content, there’s a vast number of errors which can and do occur naturally, and these could be the difference between that illusive ‘like’ or share, or even a conversion.

Take a look at the list below to check you’ve got the basics covered:

Spelling

Spelling is the first point of call when proofreading any type of content. A good knowledge of spelling is always helpful, so make sure you know your ‘ps’ from your ‘qs’. Using a comprehensive and up to date spell checker is even more effective as it picks up misspelled words and can highlight if a sentence doesn’t make grammatical sense. Spell check covers the basics but watch out for improper use of words such ‘their/there/they’re,’ as they’re easily misused!

Does your copy have the X Factor?

Punctuation

As for punctuation, there are those who never want to use it and must get out of breath from not pausing once despite the sentence being really long. Phew! Then there are those who are constantly ponderous, pausing, left, right, and centre; it can go from one extreme to the other! A key thing to remember is not only the use of full stops and capital letters, but the correct use of the trusty comma. Pop a comma at the end of every clause, so the reader not only knows when to take a breath, but it also helps to break up a points within a complex sentence. For more dramatic pauses there’s the hyphen which warrants a long steely pause, similar to that experienced when awaiting the winner of The X Factor. The old hyphen should be reserved only for an impactful statement, so be sparing with its use.

Grammar

We could be here all day when discussing grammar, and as nice as that would be, there’s a lot to discuss! Remember your English teacher’s constant droning on about how important good grammar is? As much as it pains me to say, they were right. If your memory on grammar is a little rusty then there’s nothing better than to delve your nose into a good book and note how the paragraphs are broken down and the sentences are structured. This will brush away the cobwebs and refresh your memory on grammar and how to use it.

Can you handle the truth?

Fact checking

We all know how important it is to gets your facts right. Inability to do this can mislead, confuse and misinform people, as well as making you look very silly. When researching, it is crucial to check your facts and there source. Is it reliable? The truth, the whole truth and nothing but the truth so help you God? Well maybe not that far, we won’t try you if it’s not gospel, but ensure your facts are well informed and if in doubt then leave them out. There’s nothing worse than faulty facts.

Genuine insight

Genuine insight or a reliable knowledge of a topic is paramount. No one likes a Billy Liar, so if you don’t have the foggiest about a certain subject, then don’t pretend you do. Pretending, like lying, will only lead to one thing; you get found out. Pinocchio will tell you that this is no walk in the park. Attempting ‘filler’ copy, whereby a writer states the obvious yet skirts around the subject is not advised. Like a Swiss cheese it is painfully obvious if your copy has gaping holes in it due to a lack of knowledge, so it’s best not to include any dud information, should your nose double in size.

Liar liar pants on fire

Sub headings

For web content, sub headings are a useful way to break down the myriad of information you can often be bombarded with. No one wants to read reams and reams of untitled content on the web, it will most likely turn your eyes square and your brain to mush. Make it easy for the reader and break it down with a few sub headings to ensure it is easy to read at a glance.

If you follow these basic proofreading steps then you should be well of your way to achieving an accurate, informed and grammatically gleaming copy.

Steph Bell

About the author

Stephanie Bell is a final year Arts student from Lancaster University who has recently joined us on a 3 week internship where she has been looking after proofreading and writer management.

You can see her Copify profile here and read her articles for the University’s student paper SCAN here.

We’ve just rolled out a new change that is going to make life for our customers a whole lot easier. In doing so, we’ve removed yet another barrier to creating great content.

We’ve taken our experience of processing over 10,000 content orders to bring you bespoke briefing templates for each different type of content. These can be completed in less than a minute and will save you the time and effort of having to write a brief from scratch.

Background

Previously briefs were entered into a simple text box. This was fine, but we found that some customers would miss out relevant, or in many cases essential information, which meant that writers often struggled to create copy that matched their requirements.

We have completely re-engineered the briefing process from the ground up, creating a bespoke template with different variables for each type of content.

Step 1 – choose your content type

Types of content

Blog posts & articles – The key variable in an article or blog post brief is whether it is a branded or a generic piece. This will resolve issues with clients being unable to publish copy as it has mentioned a competitor brand.

If the copy is to be branded, the writers will be asked not to mention any competitors. Also important is discovering what the purpose of the post is (inform, persuade or entertain) this will have a bearing on the type of language used.

Press releases – There are 3 key variables that have often been missing from press release briefs – the name of the client, what the subject of the release is, and a quote from a company spokesperson. We now gather all of this information at point of order. If you don’t have a quote prepared, don’t worry, the brief will ask the writer to create this on your behalf.

Web page content – USPs (Unique Selling Points) and calls to action are the 2 key ingredients in a successful web page. By providing these you can ensure that you receive copy that is not only compelling and informative, but also drives leads and sales.

Reviews – Reviews can be specified as either from a professional or a customer perspective and either positive or negative in tone. It’s also useful to provide a link to the product or service.

Product descriptions – Lots of people are frantically rewriting product descriptions as a result of Google algorithm updates. The key variables for success here are the site that the description is to be placed on (this will give the writer steer in terms of style and tone of voice) and also the USPs (not only of the product itself, but also the site, e.g. next day delivery, free returns etc.)

Bespoke briefing template for each content type

Once you have completed your briefing form, you will be presented with the brief that has been created on your behalf. This can be edited by clicking in the form.

The finished brief, based on your selections

Additional information

If you need to provide additional information such as word documents, PDFs or spreadsheets, these can still be attached. Each briefing template also contains a text box which you can use to communicate anything else that you think is relevant.