Category Archives: About Copify

How tailors Mullen & Mullen used their blog to increase organic traffic by 40% in 6 months

Dominic & Damien Mullen

Dominic & Damien Mullen

For over 10 years, tailors Mullen & Mullen have been supplying exceptional, bespoke tailoring for gentlemen across the UK and beyond. 6 months ago, they started using Copify to help them with their blog.

Their mission – To provide visitors with invaluable style tips, create shareable content for social media and increase organic website traffic.

The process – Each month, Mullen and Mullen have given us a list of subjects to cover, and among our team of writers, we have identified suitable candidates to write this content. This content is then pushed directly to the firm’s WordPress dashboard through our plugin, where it is formatted and then published.

scaled.Mullen_Mullen-Headshots-August_2013-First_Edit-Web_Res-1_large-4Digital Strategist Peter White explains:

“The Copify blogging service is an essential part of our content strategy. Their team of talented writers follow your brief exactly, producing high quality content.”

The results - Peter reports a 40% boost in organic traffic together with an improvement in the firm’s search rankings.

Want to get your company blog going?

If you want to start driving traffic and engaging with new and existing customers, sign up for one of our blog packages today or contact one of the team for more information.

5 awesome free tools we couldn’t live without

The following are 5 awesome tools we use to keep on top of daily tasks.

CRM – Streak

Keeping track of sales leads and support tickets used to be a bit of nightmare, until we discovered Streak. Streak helps us to keep track of all inbound and outbound emails and assign these to team members within Gmail. Well worth a look if you don’t already have a CRM system in place.

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Keyword rankings – Pro Rank Tracker

60% of our visits come from Google, so it is vital that we keep a daily eye on keyword rankings. There are lots of tools out there, but we have found that Pro Rank Tracker, a ‘does what it says on the tin’ rankings tool is perfectly adequate for getting a top down view of rankings across our 3 domains. You can check up to 50 terms for free.

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Twitter – Circular

Think Buffer, but free. Circular helps us to schedule Tweets to be sent out at regular intervals. We combine external links to content marketing/internet marketing/SEO news with links to internal content assets such as guides and blog posts and schedule these to be sent out over the course of the day.

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Live chat – Zopim

We’ve found that having a live chat option really helps us to convert potential customers and deal with support enquiries in real time. Zopim is the best live chat platform we have used, and supports one user for free, with paid options for more agents.

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Dev – Github

For organisations who rely on a number of people working on the same codebase, GitHub is a godsend. We use the tool for logging bugs and enhancement requests as well as on-site copy changes.

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The importance of pulling the plug

While fresh out of uni and only just embarking on my first ‘proper job’, I’m already becoming acquainted with the onset of fatigue that comes with working in an online environment. If you work in the field I’m sure you’ll know the feeling – staring at a computer screen all day is bound to leave your brain at least a little frazzled.

If you’re in the office now I’m sure you can glance around and pick up on the tell-tale signs. The getting up to make that umpteenth cup of tea. The compulsive hitting of refresh on Gmail and Tweetdeck on the off chance that something has happened in the last two minuets. The surreptitious checking of Facebook when you think no one’s watching. Did you know that low productivity directly correlates with the level of mush your brain has been reduced to due to over-exposure to the Internet? Fact.

Not that there’s any respite from the toxic and hazardous reach of the Internet. Thanks to the latest technological revolution there is virtually no escape from the Web – the latest figures show that the number of Internet users worldwide has risen from a paltry 360,985,492 to 2,405,518,376 since the year 2000. That’s over a third of the earth’s population.

While this growing migration online has had a huge impact on many of our working lives, revolutionising industries left right and centre, worse still is its effect on our personal time. I bet you couldn’t look me in the eye and tell me you’ve never been the even a little bit addicted to your smart phone at one point or another, the insatiable Internet fiend inside you ever hungry for the latest meme or cat video (the beauty of the Internet being there is always something you haven’t seen yet).

Look familiar?

Look familiar?

So we’re online at work. And let’s face it, we’re always online at home. So when do we get to unwind properly? It seems we can’t enjoy anything – lunch, the theatre, a holiday – without constantly letting our hundreds of vague online acquaintances know HOW MUCH FUN WE ARE HAVING. LOOK. (The upshot of this of course being serious life envy – ‘why aren’t I in Corfu?’)

Even on my recent holiday it seemed impossible to simply switch off and experience my time there through anything other than an iPhone lens.

Maybe Dave is dead?

After 8 hours on a plane flying to America, we’re all suffering from serious withdrawal symptoms. You need us to keep our phones turned off so we don’t disrupt the plane’s equipment? Screw the plane – I need to Instagram this stunning picture I took of the sun setting on the clouds as we flew over Sweden, and Twitter is currently being deprived of my witty commentary on airline food. #whatISthedeal?

#flying

#flying

As soon as we landed, the screech of the tyres on the runway was met almost immediately by the sound of two hundred iPhones booting up. But what were we really bothered about? It’s not like anything exciting is happening – like Dave getting engaged.

Saying that… what if he is? Him and Katie have been pretty good lately. Or what if he died? Is Dave dead? Dave is definitely dead. People will never forgive me if I miss the funeral.

I wonder if Helen’s had her baby yet?

And so on.

Before we know it, the holiday’s over and we’re back at Manchester Airport feeling like we’d never left. A huge waste of time.

Cut the wire

Once a year at Copify, IMAP is disabled, smart phone is confiscated and your laptop is locked in the office safe (I’m not sure where the safe is, but I’ve been told there is one).

We not only unplug, but we cut the wire completely. You have taken the red pill and are out of the matrix.

You’re then sent away and left to your own devices for two weeks. Cold turkey.

When you work in a small team and the “brain frazzle” happens at regular intervals, unplugging once in a while to maintain long term productivity is wise. For your health, it’s vital. Think of it as a cleansing detox – for your mind.

The first two days are hard. You may never know the latest news on the royal baby. How can you fully appreciate your lunch without anyone else admiring it? Your normally over-active brain is now forced to think about things that don’t fit in to 140 characters. Can I really do this? Will my fingers stop fidgeting?

Frankie says relax

After a week of craving, your brain is close to full reset. As a test, try and do some simple arithmetic in your head, or count the number of people you’ve actually spoken to in person that day. Feels good, huh?

Unplugging can seem scary, impossible even. But give it a go, and take comfort in the fact soon you’ll be back in the office, three monitors blazing, obsessively bashing the “Get Mail” button and dominating Candy Crush in your lunch break.

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Now it’s easy to create the perfect copywriting brief

We’ve just rolled out a new change that is going to make life for our customers a whole lot easier. In doing so, we’ve removed yet another barrier to creating great content.

We’ve taken our experience of processing over 10,000 content orders to bring you bespoke briefing templates for each different type of content. These can be completed in less than a minute and will save you the time and effort of having to write a brief from scratch.

Background

Previously briefs were entered into a simple text box. This was fine, but we found that some customers would miss out relevant, or in many cases essential information, which meant that writers often struggled to create copy that matched their requirements.

We have completely re-engineered the briefing process from the ground up, creating a bespoke template with different variables for each type of content.

Step 1 - choose your content type

Step 1 – choose your content type

Types of content

Blog posts & articles – The key variable in an article or blog post brief is whether it is a branded or a generic piece. This will resolve issues with clients being unable to publish copy as it has mentioned a competitor brand.

If the copy is to be branded, the writers will be asked not to mention any competitors. Also important is discovering what the purpose of the post is (inform, persuade or entertain) this will have a bearing on the type of language used.

Press releases – There are 3 key variables that have often been missing from press release briefs – the name of the client, what the subject of the release is, and a quote from a company spokesperson. We now gather all of this information at point of order. If you don’t have a quote prepared, don’t worry, the brief will ask the writer to create this on your behalf.

Web page content – USPs (Unique Selling Points) and calls to action are the 2 key ingredients in a successful web page. By providing these you can ensure that you receive copy that is not only compelling and informative, but also drives leads and sales.

Reviews – Reviews can be specified as either from a professional or a customer perspective and either positive or negative in tone. It’s also useful to provide a link to the product or service.

Product descriptions – Lots of people are frantically rewriting product descriptions as a result of Google algorithm updates. The key variables for success here are the site that the description is to be placed on (this will give the writer steer in terms of style and tone of voice) and also the USPs (not only of the product itself, but also the site, e.g. next day delivery, free returns etc.)

Bespoke briefing template for each content type

Bespoke briefing template for each content type

Once you have completed your briefing form, you will be presented with the brief that has been created on your behalf. This can be edited by clicking in the form.

The finished brief, based on your selections

The finished brief, based on your selections

Additional information

If you need to provide additional information such as word documents, PDFs or spreadsheets, these can still be attached. Each briefing template also contains a text box which you can use to communicate anything else that you think is relevant.