Category Archives: About Copify

Say hello to Sam, our new content delivery manager

Sam Carney - Content Delivery Manager

Sam Carney – Content Delivery Manager

Hi folks! I’m Sam and I’d like to introduce myself as the newest addition to the Copify team.

I will be joining the team as a content delivery manager, having completed an 11-week internship through the Santander Internship Programme.

I’m originally from Preston, but I spent three years studying English Literature and Creative Writing at Lancaster University.

Since graduating last July (has it really been that long?), I’ve pulled pints at my Dad’s pub, packed parcels for a computer parts company and planned a pre-entry programme for autistic students with Lancaster University Student Services.

It was during the latter placement that I came by the opportunity to work for Copify. I applied for the position through the university, and I’ve spent the last two-and-a-bit months in the Copify office, moderating and editing content, supporting writers and clients, drinking excellent coffee and listening to BBC Radio 6 Music. I will now be taking up my position on a permanent basis at the end of the month.

Writing has always been a great passion of mine, and I spent much of last summer pursuing work experience opportunities in journalism. I packed a great deal into week-long placements at the Lancashire Evening Post and Deadline News agency in Edinburgh, but the cherry on top of a glorious summer was undoubtedly the time I spent at FourFourTwo in London, where I was afforded the opportunity to write a feature and interview Sky Sports News presenter and transfer deadline day supremo, Jim White.

The Sir Tom Finney Stadium - home of the great Bamber Bridge FC!

The Sir Tom Finney Stadium – home of the great Bamber Bridge FC!

I’m a big football fan and I do quite a bit of writing on the subject in my spare time. I’m currently match reporter for my local non-league side, Bamber Bridge FC, who play at the eighth tier of the football pyramid. I also have my own blog, and have written for popular original football writing sites, These Football Times and In Bed With Maradona.

As you might be able to guess from my degree choice, I like to relax with a good book. American literature and dystopian fiction are my preferred genres, and Cormac McCarthy and George Orwell are my favourite authors. My favourite book? Catch 22 – I read it once a year!

I did enjoy my trip to the Guinness Storehouse!

I did enjoy my trip to the Guinness Storehouse!

I love visiting different places on holiday and sampling vibrant, new experiences; a few Guinness’s in the backstreet pubs of Dublin, a visit to the ruin bars of Budapest and a trip to Tenerife’s Siam Park, Europe’s biggest waterpark, were personal highlights of 2014!

I also enjoy learning new things, which is probably for the best; as a Copify moderator, you never know what you’re going to be asked to read through and edit!

Meet Cat, our new content delivery manager

Cat Huntinton

Cat Huntington

Hey everyone! I’m Cat and I’m the latest member of the Copify team.

As a content delivery manager I will be moderating and editing content. I’ll also be helping to address client and writer enquiries.

I was born and raised in Lancaster, so I know all about the area around Copify’s office. However, I have spent the last six years away from home.

First I headed down south to study Business and Japanese at university. As part of my studies I spent one year on exchange in Tokyo, which quickly became my favourite city on earth. I loved it so much that I went back immediately after graduating to teach English.

While in Tokyo I became interested in startups and found a position as a web project manager for a Tokyo city guide website. After a couple of years in Japan, I was determined to continue my startup career, so I moved to Berlin, to do a content marketing and marketing intelligence internship for – an online rental marketplace.

Between years at university, I spent a few months in Los Angeles, doing an internship at a subtitling and dubbing company. This was where my interest in editing started. This interest grew when I worked on the Tokyo city guide website, where I was responsible for website planning and content management. The best part about it was coordinating freelancers and editing articles. I’m excited to develop these skills further at Copify and use my existing content management knowledge.

Cat has lived in Tokyo and Berlin

Cat has lived in Tokyo and Berlin

In my spare time, I’m a huge fan of electronic music, so there’s nothing I love more than seeing my favourite DJs at festivals and events. This goes well with my passion for travelling; catching a music festival is a great excuse to see a new place. If you’ve never been to a music festival abroad before, it should definitely be on your bucket list. I’m also a bit of a foodie, so I’m always looking for new and interesting restaurants and recipes.

I love writing about new places and experiences. I enjoy sharing my insights and recommendations for nightlife, food and must-see destinations.

How tailors Mullen & Mullen used their blog to increase organic traffic by 40% in 6 months

Dominic & Damien Mullen

Dominic & Damien Mullen

For over 10 years, tailors Mullen & Mullen have been supplying exceptional, bespoke tailoring for gentlemen across the UK and beyond. 6 months ago, they started using Copify to help them with their blog.

Their mission – To provide visitors with invaluable style tips, create shareable content for social media and increase organic website traffic.

The process – Each month, Mullen and Mullen have given us a list of subjects to cover, and among our team of writers, we have identified suitable candidates to write this content. This content is then pushed directly to the firm’s WordPress dashboard through our plugin, where it is formatted and then published.

scaled.Mullen_Mullen-Headshots-August_2013-First_Edit-Web_Res-1_large-4Digital Strategist Peter White explains:

“The Copify blogging service is an essential part of our content strategy. Their team of talented writers follow your brief exactly, producing high quality content.”

The results – Peter reports a 40% boost in organic traffic together with an improvement in the firm’s search rankings.

Want to get your company blog going?

If you want to start driving traffic and engaging with new and existing customers, sign up for one of our blog packages today or contact one of the team for more information.

5 awesome free tools we couldn’t live without

The following are 5 awesome tools we use to keep on top of daily tasks.

CRM – Streak

Keeping track of sales leads and support tickets used to be a bit of nightmare, until we discovered Streak. Streak helps us to keep track of all inbound and outbound emails and assign these to team members within Gmail. Well worth a look if you don’t already have a CRM system in place.

Screen Shot 2014-05-13 at 2.01.47 pm

Keyword rankings – Pro Rank Tracker

60% of our visits come from Google, so it is vital that we keep a daily eye on keyword rankings. There are lots of tools out there, but we have found that Pro Rank Tracker, a ‘does what it says on the tin’ rankings tool is perfectly adequate for getting a top down view of rankings across our 3 domains. You can check up to 50 terms for free.

Screen Shot 2014-05-13 at 12.32.20 pm

Twitter – Circular

Think Buffer, but free. Circular helps us to schedule Tweets to be sent out at regular intervals. We combine external links to content marketing/internet marketing/SEO news with links to internal content assets such as guides and blog posts and schedule these to be sent out over the course of the day.

Screen Shot 2014-05-13 at 2.05.20 pm

Live chat – Zopim

We’ve found that having a live chat option really helps us to convert potential customers and deal with support enquiries in real time. Zopim is the best live chat platform we have used, and supports one user for free, with paid options for more agents.

Screen Shot 2014-05-13 at 12.30.05 pm

Dev – Github

For organisations who rely on a number of people working on the same codebase, GitHub is a godsend. We use the tool for logging bugs and enhancement requests as well as on-site copy changes.

Screen Shot 2014-05-13 at 12.11.39 pm